About this role.
Chime is seeking a Senior Lifecycle Marketing Manager to own lifecycle strategy for high-impact member journeys across email, push, in-app, and SMS. The role involves cross-functional leadership, data-driven segmentation, and testing to drive retention, product attach, and LTV. The ideal candidate has 6-8+ years of experience in lifecycle marketing, strong data fluency, and a passion for AI-driven automation. This is a hybrid role with a competitive salary and equity package.
Role DNA
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Cover letter sample
Dear Hiring Manager,
I am excited to apply for the Senior Lifecycle Marketing Manager position at Chime. With over 8 years of experience in lifecycle and CRM marketing, I have successfully designed and executed cross-channel member journeys that drove measurable retention and revenue growth. I am particularly drawn to Chime's mission of empowering financial progress and am eager to bring my data-driven approach and AI-enabled strategies to your team.
Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to Chime's lifecycle innovation.
Sample interview questions
At my previous company, I led a cross-channel re-engagement campaign using predictive churn scoring. We segmented at-risk users, personalized messaging, and automated triggers, resulting in a 15% reduction in churn and a 20% lift in reactivation.
I would start by aligning with business goals, then analyze behavioral data to identify key moments. I'd work with data science to build dynamic segments and use AI tools to adapt content and channel in real-time, while continuously testing and iterating.
I once proposed a shift to an AI-driven personalization engine. I built a business case with projected LTV impact, shared early tests with Product and Engineering, and collaborated with Data Science to prove efficacy, eventually gaining full buy-in.
I prioritize by applying a member-first lens while quantifying business outcomes. I run tests to validate impact, set clear guardrails, and use A/B testing to ensure that any trade-off is data-informed and reversible.
I have hands-on experience with Braze and Iterable, including building multi-step journeys, audience sync, and performance analytics. I also leverage their AI features for send-time optimization and predictive audiences.
About the role
We’re hiring a Senior Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team and shape how Chime engages, retains, and grows members throughout their lifecycle. You’ll own the strategy behind complex, high-impact programs across email, push, in-app, and SMS, connecting member experiences to outcomes such as primacy, retention, product attach, ARPAM, and LTV. You’ll operate with a high degree of independence, lead through ambiguity, and know when to escalate while influencing decisions across Product, Growth, Product Marketing, Creative, Data Science, and Analytics. You’ll also help the Lifecycle team develop stronger ways of working and contribute to lifecycle innovation through data, AI, automation, and personalized cross-channel journeys.
The base salary offered for this role and level of experience will begin at $150,000 and up to $208,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
In this role, you can expect to
Own the lifecycle strategy for a complex, high-impact area of the business, setting a clear direction tied to member and business outcomes.
Design and evolve connected member journeys across email, push, in-app, and SMS as member behavior, business priorities, and available data change.
Develop segmentation and targeting strategies with Data Science to deliver more personalized, behavior-based programs.
Set the testing agenda, identify the most valuable questions to answer, run rigorous experiments, and translate findings into strategy.
Lead cross-functional decisions with Product, Growth, Product Marketing, Creative, Data Science, and Analytics, influencing lifecycle processes and capabilities beyond your immediate work.
Use AI tools and automation as a core part of how you work, helping the team move toward more automated and personalized member journeys.
Own the outcomes for your area, connecting lifecycle work to primacy, retention, product attach, ARPAM, and LTV while raising the quality of strategy and execution around you.
To thrive in this role, you have
6–8+ years of experience in lifecycle, integrated, or retention marketing, including leading complex, cross-functional programs that delivered measurable results.
Strong data fluency and experience using analytics and AI-enabled tools such as Hex, Looker, or Statsig to answer questions, develop strategy, and recognize when further investigation is needed.
Experience incorporating AI and automation into your day-to-day work, along with a clear point of view on how lifecycle marketing is evolving.
Strong strategic judgment across member journeys, segmentation, targeting, channel orchestration, and testing.
The ability to lead cross-functional conversations, influence senior partners, navigate ambiguity, operate independently, and recognize when escalation is appropriate.
Deep member obsession and the judgment to balance member experience with business needs in high-stakes decisions.
It’s a plus if you have hands-on experience with a CRM or marketing automation platform such as Braze, Iterable, or Klaviyo; have owned a lifecycle domain such as activation, retention, or monetization end to end; or have designed automation- or agent-driven journeys.
#LI-AM1 #LI-Hybrid
A little about us
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it’s starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we’re proud to have helped millions unlock their financial potential.
We’re a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner’s mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission, we must earn and keep people’s trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren’t just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don’t—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What we offer for our full-time, regular employees
- 🏢 Our in-office work policy is designed to keep you connected – with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
- 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
- ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
- 🏝 Generous vacation policy and company-wide paid days off
- 🫂 1% of your time off to support local community organizations of your choice
- 👟 Annual wellness stipend to use towards eligible wellness related expenses
- 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- 👪 Access to family planning reimbursement
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: benefits@chime.com.
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.
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