About this role.
Playbook is hiring a full-time, US-remote Sales Lead to build and own its creator acquisition sales function. The role leads the pipeline from sourcing through closing, manages Creator Managers, and owns CRM quality, reporting, call coaching, sales materials, contracts, and onboarding processes. The successful candidate will be a data-driven sales operator who has managed teams, run quota-carrying pipelines, and improved conversion through structured coaching and process design. Experience in the creator economy, influencer, talent, or marketplace sales is preferred. The position has high accountability for team capacity, operational discipline, and closing outcomes.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Sales Lead role at Playbook. My experience leading full-cycle sales teams, building disciplined CRM processes, and using funnel metrics to improve conversion aligns closely with your need for an owner of creator acquisition.
I bring a hands-on, accountable leadership style: I can establish reporting cadences, coach through call reviews, improve sourcing and qualification SOPs, and manage performance against clear closing goals. I am especially motivated by the opportunity to build a scalable sales function in the creator economy.
I would welcome the opportunity to discuss how I can help Playbook create a high-performing Creator Manager organization and accelerate creator growth.
Sincerely,
Candidate
Sample interview questions
I would begin by defining each funnel stage and its exit criteria, then establish daily reporting for lead volume, contact rate, reply rate, meetings, conversion, and closes. I would use the baseline data to identify the largest constraint, test targeted improvements, and review results in a consistent weekly operating cadence.
I use a structured call-review rubric covering discovery, qualification, value articulation, objection handling, next-step control, and CRM hygiene. I provide specific, behavior-based feedback, model improved talk tracks when useful, and set one or two measurable coaching commitments for the next week.
I set clear goals and leading indicators, provide the tools and coaching needed to succeed, and communicate performance expectations early. If performance remains below standard after a documented improvement plan, I make a timely decision that protects team capacity and business outcomes.
I would prioritize a CRM that gives the team a single source of truth for creator records, pipeline stages, activity, attribution, and reporting. I would enforce required fields, standardized tags, stage definitions, routine audits, and dashboards that connect individual activity to pipeline health and closes.
I would create repeatable SOPs for sourcing, qualification, outreach, calls, contracting, and creator handoff, then pair them with role-play, call shadowing, certification milestones, and 30/60/90-day scorecards. Feedback from new hires and performance data would be used to continuously refine the onboarding process.
About the Role
We’re building out a dedicated sales function at Playbook and need a Sales Lead to own it. This person runs our creator acquisition pipeline end-to-end — from sourcing leads to closing deals — and also manages and develops the team doing it. Every new Creator Manager (CM) coming into Playbook will report through this function until we scale further.
If you love data, accountability, and driving a team to hit meaningful numbers, read on.
What You’ll Own
Daily Reporting
Track sourcing engine output: new leads added to the database daily
Report on leads contacted, replied, on-call, and closed
Maintain clean, organized database with proper tagging and labeling
Day-to-Day Operations
Morning stand-up and team check-ins
Call reviews — listen, coach, improve
Ongoing reporting on pipeline health and conversion rates
Systems & Tools
Own the CRM — keep it clean and up to date
Manage the databasing and lead tracking tool
Oversee analytics, outreach scripts, pitch decks, and closing materials
Handle contracts and closing process
Training & Enablement
Build and maintain sourcing SOPs — how we find, qualify, and approach creators
Own the Creator Manager onboarding and ramp-up process
Own the implementation of the Creator Manager onboarding process of new creators
Team Leadership
Hire, manage, and replace as needed — you own performance on this team
Monitor team capacity and flag when we need more resources
Own the goal: drive X closes per period and hold the team accountable to it
Who You Are
A proven sales operator — you’ve run a pipeline, hit quotas, and managed a team
Data-driven and process-obsessed — you live in the CRM and know your numbers cold
A strong coach — you can listen to a call, diagnose what went wrong, and fix it
Comfortable owning outcomes, not just activities
Experience in creator economy, influencer, talent, or marketplace sales is a strong plus
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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