About this role.
AssetWatch is hiring a US-based, remote Business Development Representative to generate and qualify new manufacturing-sector opportunities. The role focuses on high-volume, account-focused outbound prospecting through phone, email, text, and LinkedIn, with the goal of scheduling qualified online demonstrations for Solution Architects. The BDR will research target accounts, maintain prospect and CRM data, partner on enterprise pipeline development, and meet monthly activity and demonstration quotas. Candidates need at least one year of manufacturing sales experience, strong communication skills, and familiarity with Salesforce and sales-engagement tools; French fluency is preferred but not required.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
3/5Pace & Pressure
5/5Autonomy Level
3/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Cover letter sample
Dear Hiring Team,
I am excited to apply for the Business Development Representative role at AssetWatch. My experience with outbound prospecting, lead qualification, and CRM-driven pipeline development would allow me to help create high-quality demonstration opportunities for your Solution Architects. I am comfortable managing high-volume, account-focused outreach across phone, email, and LinkedIn while using discovery to connect manufacturing prospects' operational pain points to a clear value proposition. I would welcome the opportunity to bring energy, discipline, and collaborative selling skills to AssetWatch's remote-first team.
Sincerely,
Candidate
Sample interview questions
I would begin by researching the account's facilities, production environment, likely asset-intensive operations, and relevant business initiatives. I would use that research to form a concise hypothesis about potential uptime or maintenance challenges, then validate it through targeted questions rather than assuming the problem. My outreach would connect the prospect's operational priorities to the value of condition monitoring and request a short discovery conversation or demonstration.
I would prioritize accounts using fit, intent, engagement, and territory criteria, then segment contacts by role and likely influence on maintenance or reliability decisions. I would use a structured multi-channel cadence that combines calls, personalized emails, LinkedIn touches, and timely follow-up. I would monitor conversion rates by segment and adjust messaging and effort toward the accounts producing qualified meetings.
I would use open-ended questions to understand the current maintenance process, the assets involved, the impact of unplanned downtime, and the stakeholders affected. I would confirm urgency, existing solutions, decision process, and whether the prospect has a compelling reason to evaluate change. A meeting is qualified when there is a credible use case, appropriate stakeholder access, and a mutually agreed next step for a Solution Architect demonstration.
I maintain CRM hygiene by logging outreach and outcomes promptly, using consistent fields and definitions, and confirming next-step dates before closing a task. Clean data helps the team avoid duplicate outreach, forecast pipeline accurately, and give Solution Architects the context they need for productive demonstrations. I also review my records regularly to identify stale leads and gaps in follow-up.
I would first review activity, conversion, and account-quality metrics to identify whether the issue is volume, targeting, messaging, discovery, or follow-up. I would ask my manager and Solution Architect partners for call reviews and feedback, test specific improvements, and track the results over the next cadence cycle. I would remain accountable for the goal while making data-informed changes quickly rather than simply increasing activity without learning.
AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey.
What’s the Opportunity:
AssetWatch is seeking a Business Development Representative that will execute effective sales strategies to cultivate new business opportunities and facilitate growth for AssetWatch. A BDR will be responsible for generating and qualifying leads, setting appointments, and driving new business opportunities. The ideal candidate should have experience in sales development, lead generation, and manufacturing.
- Schedule qualified online sales demonstration opportunities, for appropriate Solution Architects, through outbound calls, emails, text, and LinkedIn.
- Understand prospect needs and pain points as well as how AssetWatch can help alleviate those pain points through our value propositions and solutions.
- Schedule qualified online demonstration opportunities, for appropriate Solution Architects, to achieve monthly quotas in areas of calls and demonstrations completed.
- Research accounts, identify key targets, and generate interest through telephone, email, and LinkedIn activity.
- Maintain and expand AssetWatch’s prospect database of prospects within assigned territory.
- Partner with Solution Architects to build/expand enterprise pipeline and close deals.
- Maintain system hygiene by inputting accurate data and following defined sales processes.
This role is located in the United States.
Qualifications:
- 1+ years of proven sales experience in manufacturing.
- Track record of over-achieving in deliverables.
- Strong phone presence and ability to perform high-volume outbound calls per day and account-focused.
- Experience working with Salesforce or similar CRM along with additional platforms such as: Gong, Orum, Outreach, Chili Piper, ZoomInfo, LinkedIn Sales Navigator, Outlook, Zoom, Slack and more.
- Excellent verbal and written communications skills.
- Strong listening and presentation skills.
- Ability to multi-task, prioritize, and manage time effectively.
- Team player and collaborator.
- Must bring a high level of enthusiasm, energy, and desire to be successful.
- Always represent AssetWatch in a professional and appropriate manner.
- Fluency in both French and English preferred but not required.
#LI-REMOTE
The base salary range for this full-time position is posted below, plus equity and benefits. Variable pay, bonuses, and other cash compensation will be discussed throughout the interview process.
The salary range was determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range applicable to your location during the hiring process.
AssetWatch Salary Range (US)
$73,000—$80,000 USD
What We Offer:
AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive – that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance.
- Competitive compensation package including stock options
- Flexible work schedule
- Comprehensive benefits including retirement plan match
- Opportunity to make a real impact every day
- Work with a dynamic and growing team
- Unlimited PTO
We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.
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