About this role.
ClickUp seeks a Staff Social Strategy & Operations Manager to own platform-specific social strategy across X, LinkedIn, TikTok, and emerging channels. The role combines creative editorial judgment with hands-on development of AI-powered automation for monitoring, engagement, response routing, and content distribution. This person will establish performance KPIs, build feedback loops from social data, and independently iterate strategy for measurable audience and engagement growth. They will collaborate with creators, influencers, and brand partners while retaining end-to-end accountability for execution and outcomes.
Role DNA
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Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
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Core skills
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Cover letter sample
Dear ClickUp Hiring Team,
I am excited to apply for the Staff Social Strategy & Operations Manager role. My background combines platform-native social strategy with the operational discipline to build scalable, AI-powered workflows that turn real-time audience signals into measurable growth.
I would bring a data-driven approach to developing distinct strategies for X, LinkedIn, TikTok, and emerging channels, while creating automation for monitoring, engagement, escalation, and distribution. I am particularly drawn to ClickUp's AI-native culture and the opportunity to pair strong creative judgment with systems that continuously learn and improve.
I would welcome the opportunity to help ClickUp build an influential, responsive social presence and deliver clear outcomes across reach, engagement, and audience quality. Thank you for your consideration.
Sample interview questions
I would define a shared brand narrative and messaging pillars, then translate them into native formats, pacing, and engagement behaviors for each platform. I would test platform-specific hooks and creative patterns, measure reach quality and downstream actions, and document repeatable playbooks without forcing identical content across channels.
I would start with a social listening and prioritization system that gathers brand mentions, relevant category conversations, and trend signals into a centralized queue. AI would classify sentiment, topic, urgency, and potential value; routine low-risk interactions could receive approved response suggestions, while sensitive or high-impact items would be routed to a human owner with context and recommended next steps.
I would use a balanced scorecard: qualified reach, engagement rate by format, follower and audience-quality growth, share of voice, sentiment, response time, creator amplification, and attributable traffic or conversions where tracking is available. I would review metrics by platform and content type so decisions are based on meaningful signals rather than vanity totals.
I would establish clear brand guardrails, approval tiers, and escalation criteria before real-time moments arise. For low-risk opportunities, the team can use pre-approved tones and response patterns; for topics involving legal, reputation, customer harm, or ambiguity, automation should flag the item and require rapid human review.
I would audit the channel's audience, content mix, publishing cadence, creative hooks, engagement practices, and conversion paths against platform norms and comparable competitors. Then I would run focused experiments with explicit hypotheses, such as changing format, point of view, distribution timing, or community engagement, and scale only the approaches that improve agreed success metrics.
At ClickUp, we’re building the future of work: the first truly converged AI workspace unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI. We are an AI-native company. Every team member is expected to leverage AI daily, and we evaluate AI fluency as part of our hiring process. Join us and help redefine what’s possible. 🚀
Summary: You’ll own ClickUp’s social strategy and build the systems to execute it at scale. You deeply understand what wins on each platform: the formats, the hooks, the timing, the tone. But you’re not just a strategist who hands off a plan. You build AI-powered workflows and automation to operationalize your strategy so it runs continuously, learns from data, and scales beyond what any team could do manually. You’re a social-native operator who builds systems, not an engineer who dabbles in social.
Responsibilities:
Own platform-native social strategy across X, LinkedIn, TikTok, and emerging channels: define what ClickUp’s voice, format, and engagement approach looks like on each, tailored to what works on that platform
Develop and execute content and engagement strategies that drive measurable growth in reach, engagement, and audience quality
Identify trends, conversations, and cultural moments worth engaging with, and move fast enough to capitalize on them
Build AI-powered systems and automated workflows to execute social strategy at scale: monitoring, engagement, response, and content distribution
Create feedback loops between social performance data and strategy; use signal to iterate what gets made and how it gets distributed
Own proactive engagement: identify and engage relevant conversations, mentions, and opportunities using AI-powered monitoring and automated response workflows
Develop automated systems that handle routine engagement while escalating high-value or brand-sensitive conversations to humans
Own execution end-to-end: strategy through measurement, with clear accountability for outcomes
Partner with content creators, influencer team, and brand to ensure systems amplify their work
Establish and report on social growth KPIs with clear attribution
Requirements:
5-7+ years in social media strategy with demonstrated expertise in platform-native content and engagement strategy (you know what works on X vs. LinkedIn vs. TikTok and why)
Proven track record of growing social presence with strategic intent: not just posting more, but understanding the mechanics of each platform and exploiting them
Strong creative taste and editorial instinct for what resonates on social: you can look at a piece of content and know whether it’ll hit before it goes live
2+ years building AI-powered systems and automated workflows to scale social execution (monitoring, engagement, response, distribution). Using ChatGPT to draft captions is not sufficient.
Technical fluency: comfortable with APIs, automation platforms (Zapier, Make, custom), and can deploy integrations between systems without an engineer
Strong strategic thinker who takes things from 0 to 1 independently: vision to execution, measurable outcomes, zero hand-holding
Data-obsessed: builds dashboards, runs experiments, iterates based on signal not gut
Equal Opportunity Employer
ClickUp is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Privacy Notice
ClickUp collects and processes personal data in accordance with applicable data protection laws. You can find further details by viewing our Global Candidate Privacy Notice.
If you are a Philippine Job Applicant, please also see our Philippine Data Privacy Notice for further details.
Visa Sponsorship
Please note we are unable to sponsor or take over sponsorship of an employment visa for roles outside of engineering and product at this time. Sponsorship for engineering and product roles is not guaranteed, but is instead based on the business needs for that specific role at that time. Please reach out to the recruiter with any questions.
Fraud Alert
ClickUp Talent Acquisition will only initiate contact via an @clickup.com email or through our official careers portal on clickup.com. We will never request fees, payments, or sensitive personal information. Please disregard any offers received outside these channels and report them to support@clickup.com.
AI Processing Notice
ClickUp may use artificial intelligence and machine learning technologies to help review and screen candidates’ employment applications against role-related criteria. These tools support, but do not replace, human decision‑making. If you have questions or need an accommodation in the recruitment process, please contact us at AskPeople@ClickUp.com.
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