About this role.
CrossFit seeks a Chief Financial Officer to report to the CEO and lead its global finance organization. The role will shape financial strategy, capital allocation, operational finance, and long-term value creation during a period of transformation and growth. The CFO will partner with executive leaders, oversee complex P&Ls, and help strengthen the company’s affiliate ecosystem. Ideal candidates bring prior CFO or senior finance leadership experience, private-equity value-creation expertise, and strong executive communication skills.
Role DNA
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Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I begin by establishing a clear value-creation plan tied to a small set of operating and financial drivers. I then improve reporting cadence, prioritize capital against return thresholds, and partner with functional leaders to turn initiatives into accountable execution plans with measurable outcomes.
I would build an integrated model connecting affiliate growth, retention, member engagement, education, brand investment, and operating costs. The model would include scenario planning and leading indicators so leadership can make timely trade-offs between growth investment, profitability, and long-term ecosystem health.
In transformation settings, I have focused first on creating a trusted baseline for revenue, margin, cash flow, and cost drivers. I then align leaders around a practical operating plan, communicate decisions transparently, and use regular performance reviews to remove obstacles and maintain momentum.
I evaluate investments through strategic fit, expected return, downside risk, cash requirements, and execution capacity. I protect investments that create durable differentiation while setting explicit milestones and reallocation triggers when results do not support continued funding.
I set clear decision rights, common performance standards, and a culture in which finance is both a rigorous steward and a proactive business partner. I invest in developing leaders, ensure teams have reliable data and scalable processes, and make communication direct, timely, and actionable.
CrossFit is seeking an experienced Chief Financial Officer (CFO) to help shape the next chapter of one of the world’s most recognizable brands in health and fitness.
Reporting directly to the Chief Executive Officer and serving as a key member of the executive leadership team, the CFO will lead the company’s global finance organization while partnering closely with leaders across the business to drive growth, operational excellence, and long-term value creation.
This is an opportunity to play a pivotal role in CrossFit’s continued transformation—building financial strategies that support innovation, strengthen our affiliate ecosystem, and position the company for sustained success.
WHAT WE’RE LOOKING FOR
- Significant executive finance leadership experience with responsibility for large, complex P&Ls.
- Proven experience serving as a CFO or senior finance executive in a high-growth, transformation-focused environment.
- Private equity experience with a demonstrated track record of driving value creation.
- Experience leading organizations through periods of change, transformation, and growth.
- Deep expertise in financial planning, capital allocation, operational finance, and strategic decision-making.
- Exceptional leadership, communication, and executive influencing skills.
- High integrity, sound judgment, and the ability to balance strategic vision with operational execution.
- CPA, MBA, or equivalent advanced financial credentials preferred.
The strongest candidates will also have:
- A genuine connection to CrossFit, whether through participating in the methodology, supporting the affiliate community, or a deep understanding of what makes the CrossFit ecosystem unique.
- Experience working with consumer brands, affiliate or franchise business models, or membership-based organizations.
- A passion for building high-performing teams, developing leaders, and fostering a culture of accountability and collaboration.
WHAT WE OFFER
- Rich medical, dental, and vision plans
- Unlimited Paid Time Off, empowering you to unplug whenever and however you need to
- Flexible Spending Account (FSA) and 401(k) with employer matching, vested on day one
- CrossFit gym membership reimbursement
- CrossFit education and course benefit
- Partnership perks
If you’re excited by the opportunity to help shape the future of CrossFit and lead the financial strategy behind one of the world’s most recognized fitness brands, we’d love to hear from you.
Compensation
Additional Information
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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