About this role.
This is a business development and affiliate-channel growth role supporting Binance's Greater China market. The position focuses on identifying growth opportunities, recruiting and supporting promotional channels, improving channel output, and delivering assigned user-growth metrics. Candidates need at least three years of internet growth or channel-development experience, with blockchain, finance, or product-growth experience preferred. Fluent Mandarin and English are required to coordinate with Chinese-market and overseas partners, while success depends on self-direction and cross-functional problem solving.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would segment potential partners by audience relevance, traffic quality, compliance risk, historical conversion potential, and expected acquisition cost. I would begin with a small test cohort, establish tracking and activation criteria, then scale partners that deliver sustainable, high-quality users rather than only high volumes.
I would first review funnel data to identify whether the issue is traffic quality, landing-page conversion, registration, activation, or partner engagement. I would then align with the partner on a focused improvement plan, such as revised messaging, audience targeting, campaign timing, education, or incentive structure, and measure results against agreed milestones.
I would monitor qualified registrations, activated users, first deposits or first trades where appropriate, conversion rates through each funnel stage, acquisition cost, retention, fraud indicators, and estimated user value. I would assess these metrics by partner and cohort to distinguish sustainable growth from short-term volume.
I set clear written objectives, owners, timelines, and decision points in both languages when necessary. I also adapt context for each audience, translating not just language but market needs and operational constraints, while maintaining a single source of truth for progress and escalations.
I would prioritize work according to user impact, revenue or growth potential, urgency, and risk. I would maintain short feedback loops with partners and internal teams, test quickly with controlled experiments, document learnings, and escalate compliance or reputational concerns early.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities 岗位职责
- This role will be belong to the growth department, responsible for user growth metrics; 所属增长部门，为用户增长指标负责
- Responsible for exploring various growth opportunities in the exchange field and responsible for expanding user growth promotion channels; 善于钻研交易所领域的各种增长机会，负责拓展用户增长推广渠道
- Maintain strong channel cooperation support and processes, and enhance channel growth dimension; increase channel output, and coordinate and solve various problems in the process; 维护渠道良好的合作关系，能够站在增长维度给予渠道运营支持，帮助渠道产量提升，协调解决合作过程中的各种问题
- According to the market situation and company strategy, complete the established performance indicators assigned by the team; 根据市场情况和公司策略，完成团队下达的既定的业绩指标
- Actively participate in various industry activities, pay attention to user growth opportunities, and continuously explore new cooperation resources; 积极参与各类行业活动，关注用户增长机会，持续挖掘新的合作资源
Requirements 岗位要求
- 3 years experience in Internet product growth or channel development, experience in blockchain, finance, Internet product user growth or channel development is preferred; 有3年的互联网产品增长或增长渠道拓展经验，有区块链，金融，互联网产品的用户增长或者渠道拓展经验优先
- Good at listening to customer needs, always look for user growth solutions from the perspective of user growth and channel operation; 善于倾听客户需求，时刻站在用户增长和渠道运营角度去寻找用户增长解决方案
- Bilingual English and Mandarin is required to be able to coordinate with overseas partners and stakeholders; 熟悉中英文，了解中文市场
- Strong self-driven mindset, strong sense of responsibility, strong ability to work under pressure and strong cross-department coordination ability; 自驱力强，有责任心，抗压能力强，有较强的跨部门协调能力
Compensation
Additional Information
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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