About this role.
This remote, long-term freelance role evaluates and grades internet advertisements against user keywords to improve ad-delivery AI. The rater reviews content in both German and English, researches topics online, and applies ad-quality guidelines consistently. It requires residence in Brazil, a reliable computer and internet connection, and availability for 5 to 20 hours weekly. The work is self-scheduled and uses an automated recruitment process rather than a formal interview. Success depends on language fluency, careful judgment, online research ability, and dependable independent work.
Role DNA
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Job Complexity
2/5Pace & Pressure
2/5Autonomy Level
5/5Communication Load
2/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would first identify the user's likely intent, then compare the ad's product, service, and landing-page message against that intent. I would apply the provided rating guidelines consistently and document or flag ambiguous cases when required.
I work in focused blocks, carefully review the criteria before beginning, and avoid making assumptions based only on a headline. I also periodically check my decisions against the guidelines to maintain consistent standards.
I am comfortable reading and interpreting online content in both German and English. I can identify meaning, tone, and context across both languages, which supports accurate evaluation of ads and search queries.
I would review all applicable guidance, evaluate the ad against the user's likely intent, and select the most appropriate rating supported by the rules. If the process allows escalation or comments, I would flag the uncertainty rather than guessing.
I would reserve recurring work sessions during the week and track completed hours to ensure I meet the minimum commitment. Because the role is flexible, I can adjust my schedule while maintaining reliable, consistent participation.
Welo Data is an award-winning localization and data transformation company. We run one of the world’s largest Ads Rating Programs and we want you to join!
As an Ads Quality Rater, you will review and grade internet advertisements to help shape how ads are delivered to the end users. In other words, you’ll tell the AI program how good or bad its advertisement suggestions are based on the user’s keywords.
You will review ads in both English and German
This role is great for people who:
– Surf the internet daily
– Use major search engines frequently
– Know what people want based on a few keywords
– Enjoy researching topics online
– Want a flexible and fun side job
Project Details
Job Title: Ads Quality Rater
Pay Rate: Based on tasks (approximately $7 per hour)
Location: Remote/work from home – must be based in Brazil
Hours: Set your schedule based on the following – Minimum commitment is 5 hours per week. You can choose to work up to 20 hours per week.
Start Date: ASAP
Employment Type: Independent Contractor/Freelance/Self-Employed
Project Duration: Long-term
Note:
– Even though the position is WFH, you must reside in the country that is noted in this description. This will be automatically checked during the hiring process.
Recruitment Process
– There is no formal interview for this job! No phone calls, no waiting, and no wasting time wondering whether you got the job or not.
– Instead, you will be guided through a self-paced and automated recruitment process.
IMPORTANT NOTE: Welo Data uses numerous identity checks to ensure that everyone who makes the team is real, qualified, and ready to work. To avoid any misunderstandings, do not use IP masking programs (such as VPNs).
Compensation
Additional Information
Fluency in German
Strong understanding of English (written and spoken)
Comfortable knowledge of modern popular culture
Reliable computer system and internet connection
Familiar with using online search engines
Sign a standard Non-Disclosure Agreement and Service Level Agreement
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