About this role.
Teramind seeks a Senior Product Marketing Manager to own market positioning, messaging, packaging, and go-to-market narratives across insider risk management, DLP, AI governance, and employee monitoring. The role partners closely with Product and Sales to turn roadmap developments, competitive intelligence, and win/loss insights into effective launches and sales enablement. It also leads a lean creative-production function, including management of an AI-first content creator and scalable content workflows. Candidates need 8+ years of product marketing experience, including at least three years in B2B cybersecurity or adjacent enterprise SaaS, plus strong writing and analyst-relations capabilities.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin with customer interviews, search-language research, sales-call themes, and win/loss evidence to identify the buyer problems and vocabulary that connect the categories. I would then build a messaging architecture with a clear umbrella narrative, differentiated category entry points, persona-specific value propositions, and proof points that Sales and Demand Gen can consistently use.
I would define leading and lagging indicators before launch, including message comprehension in customer conversations, website conversion by solution page, content engagement, sales adoption of enablement, competitive win rates, and pipeline influence. I would review both quantitative trends and qualitative feedback from prospects and account executives, then iterate the message where evidence shows confusion or weak differentiation.
Useful enablement is concise, practical, easy to find, and grounded in the moments where sellers need it: discovery, demos, objections, competitive comparisons, and pricing discussions. I would co-create assets with high-performing sellers, test them in live opportunities, track adoption and outcomes, and retire materials that do not improve confidence or conversion.
I would use a consistent interview framework to distinguish stated reasons from underlying decision criteria, then code findings by persona, segment, competitor, use case, and product gap. I would synthesize recurring patterns into actionable recommendations for messaging, enablement, campaign targeting, and roadmap prioritization, with direct customer language included to make the insights credible and usable.
I use AI to accelerate research, first drafts, content repurposing, and workflow coordination, while retaining human ownership of strategic judgment, technical accuracy, voice, and final review. A strong system includes documented briefs, approved source material, editorial standards, review checkpoints, and performance feedback so output volume increases without weakening trust or differentiation.
The Role
You’ll own how Teramind is positioned, packaged, and sold. This is a senior, hands-on role at the center of our GTM engine: you’ll define the messaging across four converging categories (IRM, DLP, AI Governance, employee monitoring), arm sales with what they need to win, and translate a fast-moving product roadmap into narratives the market cares about.
You’ll also lead our creative production function – managing an AI-first content creator and building the systems that let a lean team produce at the volume and quality of one three times its size.
What You’ll Do
Positioning & messaging
- Own and continuously test core positioning across IRM, DLP, AI Governance, and employee monitoring – reconciling how buyers actually search and speak with how we show up on the site and in campaigns
- Build persona and buyer-journey frameworks, and pressure-test them against real closed-won and closed-lost data – not assumptions
Sales enablement
- Own the sales enablement stack: onboarding decks, demo scripts, objection-handling guides, and pricing/packaging narratives
- Build and maintain competitive battlecards (Forcepoint, Microsoft Purview, ActivTrak, and others) and keep sales armed with fresh win/loss insight
Product launches & GTM
- Partner with Product to translate the roadmap into GTM narratives, launch plans, and sales-facing collateral
- Run and synthesize win/loss and churn interviews into messaging refinements and roadmap input
What You Bring
- 8+ years in product marketing, including at least 3 years in B2B cybersecurity or adjacent enterprise SaaS
- Proven ownership of positioning in a multi-category or category-creation environment
- A track record of building sales enablement that sales teams actually use
- Fluency in competitive intelligence — able to turn win/loss data into sharper messaging, not just reports
- Experience managing creative or content talent, with genuine curiosity about AI-powered production workflows
- Strong writing skills; you will be evaluated on this directly
- Analyst relations experience (e.g., Gartner, Forrester)
Why This Role
You’ll have real ownership at a company where marketing has a seat at the strategy table. The category is converging, the timing is right, and the person in this seat will shape how an entire market talks about insider risk in the AI era.
Compensation
The base salary range for this position is commensurate with work location, experience, skills, certifications, education, and prior accomplishments. The position may be eligible for additional compensation, including a bonus and/or commission as applicable.
Additional Information
Benefits
This is a remote role. Teramind has been a fully remote company since 2014, and for us that means real flexibility and teams that are genuinely global and diverse.
You’ll also get:
- A collaborative, forward thinking team that values experience and invests in growing talent
- Competitive salary
- Unlimited paid time off
- Quality health benefits
- 401(k) with Company matching program
- Career growth and professional development opportunities
- Company issued laptop, your choice of Mac or PC
Our Recruitment Process
We don’t expect you to check every box on the list. If you can picture yourself contributing to this team, we want to hear your story!
Most roles move through three interviews, though some can move quicker with fewer rounds. Leadership and technical roles may move through a more thorough process with multiple interview stages. All roles require reference and background checks.
Equal Opportunity
Teramind is proud to provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetics, veteran status, or any other characteristic protected by applicable law. We provide reasonable accommodations to individuals with disabilities. If you need an accommodation to complete this application, participate in an interview, or perform this role, contact hr@teramind.co. Learn more about your rights as an applicant on the EEOC’s Know Your Rights page.
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