About this role.
This remote freelance role evaluates and grades internet advertisements against user keywords to improve AI ad recommendations. The rater works in both Croatian and English, using web research, search-engine familiarity, and knowledge of popular culture to make quality judgments. Work is task-based and flexible, with a minimum commitment of five hours weekly and availability of up to 20 hours, subject to project needs. Applicants must reside in Croatia, have reliable internet and computer access, and be legally eligible for freelance work there. The role includes automated onboarding and identity verification rather than a formal interview.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
2/5Pace & Pressure
3/5Autonomy Level
5/5Communication Load
2/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
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Sample interview questions
I would compare the user's likely intent with the product, service, or information offered in the ad. I would follow the project guidelines, check whether the ad directly addresses the query, and distinguish relevant results from misleading or only loosely related ones.
I would first review the applicable rating instructions and examples, then research the query or ad content if needed. If the ambiguity remained, I would use the established escalation or feedback process rather than making an unsupported assumption.
I work in focused intervals, read each item carefully, and apply the same criteria consistently. I also periodically review the guidelines and watch for patterns that could lead to rushed or inconsistent decisions.
It helps me interpret local language nuances, common search intent, cultural references, and whether an advertisement would make sense to Croatian users. This context supports more accurate relevance and quality judgments.
I would reserve regular time blocks for available tasks, track my completed hours, and adjust my schedule when volume changes. I would ensure I meet the minimum commitment while maintaining quality rather than prioritizing speed alone.
Welo Data is an award-winning localization and data transformation company. We run one of the world’s largest Ads Rating Programs and we want you to join!
As an Ads Quality Rater, you will review and grade internet advertisements to help shape how ads are delivered to the end users. In other words, you’ll tell the AI program how good or bad its advertisement suggestions are based on the user’s keywords.
You will review ads in both English and Croatian
This role is great for people who:
– Surf the internet daily
– Use major search engines frequently
– Know what people want based on a few keywords
– Enjoy researching topics online
– Want a flexible and fun side job
Project Details
Job Title: Ads Quality Rater
Pay Rate: Based on tasks (approximately $9 per hour)
Location: Remote/work from home – must be based in Croatia
Hours: Set your schedule based on the following – Minimum commitment is 5 hours per week. You can choose to work up to 20 hours per week.
Start Date: ASAP
Employment Type: Independent Contractor/Freelance/Self-Employed
Project Duration: Long-term
Note:
– Even though the position is WFH, you must reside in the country that is noted in this description. This will be automatically checked during the hiring process.
Recruitment Process
– There is no formal interview for this job! No phone calls, no waiting, and no wasting time wondering whether you got the job or not.
– Instead, you will be guided through a self-paced and automated recruitment process.
IMPORTANT NOTE: Welo Data uses numerous identity checks to ensure that everyone who makes the team is real, qualified, and ready to work. To avoid any misunderstandings, do not use IP masking programs (such as VPNs).
Experience & Requirements
- Fluency in Croatian
- Strong understanding of English (written and spoken)
- Comfortable knowledge of modern popular culture
- Reliable computer system and internet connection
- Familiar with using online search engines
- Sign a standard Non-Disclosure Agreement and Service Level Agreement
Compensation
Additional Information
Please note that this work is based on project needs. Due to this, weekly hours may vary and flexibility with change is expected. You must legally be able to work on freelance projects in Croatia.
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