About this role.
Fleetio is seeking a Marketing Web Developer to build, maintain, and optimize its marketing website, with particular emphasis on conversion-focused landing pages and funnels. The role combines front-end engineering with growth marketing, SEO, accessibility, performance, analytics, and customer-acquisition measurement. The developer will work with Next.js, modern JavaScript, Tailwind CSS, headless CMS tools, Git workflows, and web build tooling. They will independently scope and deliver projects while partnering closely with Content, Brand, Design, Marketing Operations, Sales, Product, and Engineering. Success depends on improving Core Web Vitals, search visibility, conversion rates, and attributable MQL, SQL, and pipeline outcomes.
Role DNA
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Job Complexity
4/5Pace & Pressure
4/5Autonomy Level
4/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would first establish the page’s goal and baseline metrics, including traffic source, engagement, form completion, conversion rate, and page performance. I would review the user journey, messaging hierarchy, calls to action, friction points, accessibility, and mobile behavior, then form prioritized hypotheses. After implementing targeted changes, I would use controlled experiments or segmented before-and-after analysis to validate impact while ensuring event tracking is reliable.
I choose the rendering approach based on content volatility, SEO needs, personalization, and performance. SSG is generally ideal for stable, SEO-focused marketing pages; ISR works well when CMS content needs timely refreshes without rebuilding the entire site. SSR is useful for request-specific content, while CSR should be reserved for highly interactive or authenticated experiences where server-rendered content is less important.
I would combine field data from real-user metrics with lab tools such as Lighthouse and browser performance profiling. I would identify the largest contributors to LCP, INP, and CLS, such as oversized images, render-blocking resources, excessive JavaScript, slow third-party scripts, font loading, or unstable layout elements. I would prioritize fixes by user impact, implement them incrementally, and confirm improvements through both synthetic testing and production monitoring.
I would align event definitions and attribution requirements with Revenue Marketing and Marketing Operations before development begins. This includes consistently tracking CTA interactions, form submissions, campaign parameters, key content engagement, and downstream lead identifiers in analytics and connected systems. I would document the tracking plan, validate events in production, and provide reporting views that connect web changes to funnel performance.
I would start by clarifying the shared goal, user need, constraints, and success metric rather than framing the discussion as a technical preference. I would explain tradeoffs in accessible, non-technical terms and offer practical alternatives that preserve the intended experience while meeting performance, maintainability, or accessibility needs. If needed, I would propose a prototype or experiment so the team can make a decision using evidence.
A little about us…Fleetio is a modern software platform that helps thousands of organizations worldwide manage their fleet operations. Transportation technology is a hot market, and we’re leading the charge with raving fans and new customers signing up every day. We raised $450M in our Series D funding round in March of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation!
More about our team and company:
- Fleetio overview video: https://www.youtube.com/watch?v=YoXyXTFWbkg
- Our careers page: https://www.fleetio.com/careers
We’re looking for a web developer who is passionate about building websites that attract, convert, and drive measurable business impact. This role brings front-end development expertise alongside a growth mindset, a collaborative approach, and a focus on optimizing the entire customer journey. You will be responsible for maintaining and implementing new web experiences on the Marketing website, with an emphasis on creating high-converting landing pages and funnels. The role ensures web initiatives are aligned with quarterly business objectives and broader company growth goals.
Your Impact
As a Web Developer on our Marketing Team, you’ll help shape and scale our most important marketing asset: the marketing website. You’ll build and optimize high-converting web experiences with a strong focus on web performance, SEO, and conversion rates. You’ll collaborate with partners across the company to plan and execute larger initiatives from technical scoping through delivery. As a member of the website team, you’ll perform code reviews, support ongoing site maintenance, monitor accessibility and performance, and collaborate closely with partners across Content, Brand, and other teams to deliver high-quality web experiences.
Your Experience
Technical Skills
- 2+ years of professional web development experience; B2B SaaS experience preferred.
- Extensive experience building user-facing web applications with modern JavaScript frameworks (e.g., Next.js), including:
- Dynamic routing, data-fetching patterns, and rendering strategies (SSR, SSG, ISR, CSR).
- State management and front-end performance optimization.
- Strong proficiency with modern CSS and styling approaches, including utility-first frameworks such as Tailwind CSS.
- Experience building and customizing headless CMS solutions and integrating them into front-end applications; familiarity with Sanity and GROQ is a plus.
- Strong understanding of web performance best practices and their impact on SEO, Core Web Vitals, and conversion rates, with hands-on experience measuring and improving performance using browser tooling and real-world metrics.
- Experience with modern front-end build tooling, including Webpack configuration, loaders, plugins, and build pipeline troubleshooting.
- Experience planning projects end-to-end, including technical scoping, estimation, and task breakdown.
- Strong experience with Git and collaborative workflows, including leading and participating in code reviews.
Soft Skills
- Strong ownership mindset with the ability to independently plan, prioritize, and deliver complex projects.
- Excellent collaboration skills, working cross-functionally with Marketing, Design, Product, MOPs, Sales, and Engineering.
- Comfortable mentoring other developers and providing clear, constructive feedback through code reviews.
- Ability to communicate technical concepts effectively to both technical and non-technical stakeholders.
- Strategic thinker who aligns technical decisions with business goals and customer acquisition outcomes.
- Proficiency in Google Analytics, including setting up and mapping events, tracking and analyzing data, and using Google Search Console to connect SEO insights to website optimization decisions.
- Ability to apply marketing goals and metrics to web builds, including attributing MQLs, SQLs, and pipeline impact to development work within the Revenue Marketing umbrella.
- Personal interest in staying current with emerging tools, frameworks, and best practices in front-end development.
Benefits
- Multiple health/dental coverage options (100% coverage for employee, 50% for family)
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- PTO – 4 weeks (increases at year two!)
- 12 company holidays + 2 floating holidays
- Parental leave – birthing parent (16 weeks paid) non-birthing (4 weeks paid)
- FSA & HSA options
- Short and long term disability (short term 100% paid)
- Community service funds
- Professional development funds
- Wellbeing fund – $150 quarterly
- Business expense stipend – $125 quarterly
- Mac laptop + new hire equipment stipend
- Fully stocked kitchen with tons of drinks & snacks (BHM only)
- Remote working friendly since 2012 #LI-Remote
Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need.
This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will.
If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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