About this role.
Superside is seeking a Conceptual Copywriter to create concept-led copy for digital campaigns, including paid social, landing pages, email, and product-launch messaging. The contractor will translate complex technical subjects into clear, persuasive content for enterprise audiences and varied funnel stages. This role partners closely with designers, UX specialists, strategists, and performance marketers while iterating based on experimentation and A/B-test results. Success requires a strong creative portfolio, sound campaign thinking, excellent English communication, and the ability to manage multiple concurrent projects in a fast-paced remote environment.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
4/5Pace & Pressure
5/5Autonomy Level
4/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I begin by identifying the customer problem, core value proposition, and audience sophistication level. I then translate product features into concrete outcomes, develop a central creative tension or insight, and adapt that idea into channel-specific messaging while retaining a consistent narrative.
I define a clear hypothesis before testing, such as whether a benefit-led headline will outperform a feature-led headline. I review metrics appropriate to the channel—such as click-through rate, conversion rate, and downstream quality—then apply the learning to the next iteration rather than treating a single result as universally conclusive.
I align early on the page objective, target audience, hierarchy, and desired action. I provide copy that is modular enough to support layout exploration, review the interaction between text and visuals, and use UX principles to ensure that key messages and calls to action are easy to understand and act on.
I prioritize work by business impact, deadline, dependencies, and required review cycles. I use concise briefs, maintain visible project status, protect time for focused drafting and editing, and flag risks early so stakeholders can make timely decisions.
Effective full-funnel copy recognizes that audiences have different information needs at each stage. Awareness messaging earns attention around a relevant problem or insight, consideration content builds credibility and differentiation, and conversion copy removes friction with specific proof, clear value, and a direct next step.
Superside is looking for a talented Conceptual Copywriter to ideate and execute impactful creative work across digital campaigns and marketing channels. In this role, you’ll partner with designers, strategists, and performance teams to develop concept-driven copy that delivers both creative impact and measurable results.
You will work closely with enterprise-level customers helping translate complex technical ideas into clear, compelling messaging for global audiences. This role is ideal for a writer who enjoys turning strategic insights into powerful creative ideas while crafting high-performing copy across digital platforms.
What You’ll Do
Develop concept-driven copy and campaign ideas across digital advertising, landing pages, email, and social channels.
Translate complex technical concepts into clear, engaging messaging for enterprise audiences.
Write both short-form and long-form copy tailored to different stages of the marketing funnel.
Collaborate closely with designers, UX specialists, and performance marketing teams to bring creative ideas to life.
Support the development of messaging frameworks for campaigns, product launches, and marketing initiatives.
Contribute to creative presentations and help shape 360° campaign concepts.
Iterate on copy through experimentation, A/B testing, and performance insights.
Manage multiple projects simultaneously while maintaining high creative standards.
What You’ll Need To Succeed
4+ years of experience in a creative agency or fast-paced marketing environment.
Strong conceptual copywriting portfolio demonstrating campaign thinking and digital execution.
Experience writing for technical or complex products.
Ability to simplify complex ideas into clear, persuasive messaging.
Experience writing for performance channels such as paid social, email campaigns, and landing pages.
Strong understanding of full-funnel messaging and customer journey frameworks.
Experience collaborating with designers, UX specialists, and marketing teams.
Familiarity with experimentation, A/B testing, and performance optimization.
Excellent written and verbal English communication skills.
Ability to manage multiple projects in a fast-moving, remote environment.
Compensation
Additional Information
Why Join us?
Superside’s vision is to create equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we’re building a fully remote company that attracts people where they are.
Remote-first. Customer-led.
Remote isn’t just a perk; it’s how we deliver better for customers. We are fully committing to our customers by hiring top talent and collaborating seamlessly across time zones.
Global team, local impact.
Join a community of 60+ nationalities working across time zones, cultures, and disciplines, all aligned on doing great work for great brands.
High performance, low ego.
Work in a fast-paced, high-trust environment where feedback is direct, growth is constant, and kindness leads collaboration.
Impact meets opportunity.
We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next. Your ideas will matter here.
Grow fast. Lead well.
You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry.
About Superside
Superside is the leading AI-powered creative company that quickly and cost-effectively enhances in-house functions. We help over 500 ambitious brands get great creative concepts done at scale. Built to be an extension
of in-house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance.
Superside is a fully remote company with over 700 team members working across 60+ countries and 13 timezones.
Learn more at superside.com
Diversity, Equity and Inclusion
We’re an equal-opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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