About this role.
Life360 is seeking a senior marketing operations leader to build the planning, budgeting, and operating infrastructure for a rapidly scaling global marketing organization. The Director will establish a reliable planning cadence, centralize real-time budget visibility, and create workflows that align teams including Creative, Lifecycle, Product Marketing, Paid Ads, and Integrated Marketing. This role partners closely with the CMO, marketing leaders, Finance, and agencies while producing executive-level planning and Board materials. Success requires extensive marketing strategy and operations experience, strong financial judgment, and the ability to drive adoption of new processes across a complex matrixed organization.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader US market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would explain the initial planning gaps, map the stakeholders and decision points, then describe how I introduced a shared annual and quarterly planning framework. I would quantify outcomes such as improved on-time delivery, clearer ownership, fewer conflicting priorities, or increased leadership visibility.
I would first align Finance and marketing leaders on budget taxonomy, approval rules, ownership, and reporting requirements. I would then implement a centralized system with consistent data inputs, forecast-versus-actual reporting, clear variance thresholds, and a regular review cadence so leaders can make timely investment decisions.
I involve end users early, diagnose their operational friction, and design the minimum viable process that solves meaningful problems without unnecessary overhead. I communicate the purpose and expected behaviors clearly, provide templates and enablement, use pilot feedback to improve the workflow, and report back on measurable benefits.
I would outline how I clarified the competing objectives, surfaced constraints and business impact, and brought decision-makers together around transparent criteria. My approach is to document the decision, owners, tradeoffs, and next steps so teams can move forward with alignment rather than revisiting the same conflict.
I would use a balanced set of metrics covering planning quality, budget accuracy, operating efficiency, and business impact. Examples include planning-cycle completion, on-time delivery, forecast variance, budget utilization, workflow adoption, time spent on manual coordination, campaign readiness, and the extent to which investments support agreed growth objectives.
About Life360
Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries.
Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).
Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.
Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.
We are AI Native
We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.
About The Team
The Marketing Planning and Operations function sets the standard for how marketing is planned and executed at Life360. The team is responsible for long-term planning and budgeting, ensuring alignment across the organization and that the right strategies and processes are in place to achieve company objectives. Operating cross-functionally within the marketing organization, this group maintains a holistic view of initiatives and priorities, enabling it to inform marketing strategy and support the execution of both short- and long-term goals.
About the Job
Life360’s marketing org has grown fast — spanning B2C and B2B, multiple international markets, and a widening set of specialist teams — and we’re ready to build the planning and budget infrastructure that matches that scale. We’re hiring a Director, Marketing Planning & Operations, reporting to the VP Integrated Marketing, to build that infrastructure: a single source of truth for the budget, a planning cadence every team can rely on, and workflows that replace ad hoc coordination. Within your first year, success means marketing leadership has one real-time view of spend and priorities and every team knows exactly how their work connects to the plan.
The US-based salary range for this position is $137,000 to $252,000. We take into consideration an individual’s background and experience in determining final salary – therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
What You’ll Do
Planning
Drives end-to-end strategy and process across the marketing organization, ensuring alignment between business priorities and how marketing supports them.
- Own and drive long-range, annual, and quarterly planning—defining strategic pillars, establishing cross-team timelines, and collaborating with global marketing leadership to scale, adapt, and align marketing execution across international markets.
- Facilitate brainstorm sessions for planning with clear structure, driving discussion, decisions, and next steps.
- Produce and manage key marketing deliverables and executive templates, including QBR presentations (in collaboration with marketing leads), weekly status updates, monthly company newsletters, and Board of Directors materials.
- Serve as a strategic thought partner to the CMO and marketing leads.
Operating Rhythms
Ensure effective, cohesive operations across every team in the marketing organization.
- Partner across all marketing functions—including Creative, Lifecycle, PMM, Paid Ads, and Integrated Marketing—to evaluate team operations, bridge cross-functional gaps, and establish unified workflows, templates, and processes that optimize execution and drive integrated performance.
- Ensure every team understands how they collaborate and connect across the broader organization, identifying and building the cross-functional workflows to support this.
- Own the communication and rollout of new workflows and operating practices across the marketing org.
- Support the marketing organization through agency selection, management, and procurement.
- Identify, recommend, and implement workflow tools that improve efficiency across individual teams and the organization as a whole.
Budgets
Partner with the CMO and marketing leads to plan and manage annual and quarterly budgets.
- Maintain a central budget system that enables accurate, real-time tracking across all teams and channels.
- Partner closely with Finance to manage budgets, project metrics, and control costs across T&E and marketing investment areas, driving financial efficiency and maximum ROI.
- Lead key stakeholder partnerships to align cross-team priorities, establishing consistent operating rhythms and communications that clarify budget expectations and streamline execution.
What We’re Looking For
- 10+ years of experience in Marketing Planning, Marketing Operations, or Strategy & Operations roles.
- Exceptional written and verbal communication skills, with a proven ability to draft clear, concise, and impactful executive communications.
- Stellar project management expertise with a strong track record of consistently meeting or exceeding project deadlines.
- Deep business acumen and curiosity for problem-solving, understanding business drivers, and engaging directly with the product.
- Financial acumen, including hands-on experience managing complex budgets within matrixed or multidivisional organizations.
- Proactive and collaborative mindset, with a history of building strong cross-functional partnerships across all organizational levels.
- Subscription business model experience preferred.
- International experience working across global teams is a plus.
- Bachelor’s degree or equivalent practical experience.
Our Benefits
- Medical, dental, vision, life and disability insurance plans (100% paid for employees)
- Paid parental leave
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership Tile trackers
Life360 Values
Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference
- Be a Good Person – We have a team of high integrity people you can trust.
- Be Direct With Respect – We communicate directly, even when it’s hard.
- Members Before Metrics – We focus on building an exceptional experience for families.
- High Intensity, High Impact – We do whatever it takes to get the job done.
Our Commitment to Diversity
We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!
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