About this role.
Feedzai is seeking a senior B2B integrated campaign leader to design and run large, global, full-funnel marketing programs. The role translates go-to-market priorities into campaign strategy, audience plans, messaging, buyer journeys, routes to market, and measurable pipeline outcomes. It requires orchestration across product marketing, digital, content, creative, communications, regional and partner marketing, ADRs, and sales. The successful candidate will monitor campaign and pipeline performance, resolve execution gaps, enable sales teams, and communicate recommendations to senior stakeholders. Strong experience in enterprise SaaS, fintech, payments, fraud, or financial-services technology is preferred.
Role DNA
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Job Complexity
5/5Pace & Pressure
5/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would begin by clarifying the commercial objective, target segments, ICP, buying committee, desired pipeline impact, and success metrics. I would then define the core insight and positioning, map the buyer journey, select channels and content, establish ownership and milestones, and build a measurement plan spanning awareness, engagement, conversion, pipeline, and revenue.
I would diagnose performance by funnel stage and segment to identify whether the issue is audience quality, message resonance, channel mix, conversion experience, sales follow-up, or measurement. I would prioritize the highest-impact hypotheses, align owners on rapid tests, monitor results against a baseline, and communicate the learning and next action clearly to stakeholders.
I establish a shared campaign brief that makes the business outcome, customer, roles, decisions, dependencies, and deadlines explicit. I use regular working sessions and concise status reporting to surface risks early, tie decisions back to agreed goals, and create accountability without relying on formal authority.
I would use a balanced scorecard: reach and engagement for awareness; content consumption, event participation, and qualified responses for consideration; and MQL-to-SQL conversion, opportunity creation, pipeline value, velocity, win influence, and revenue for commercial impact. I would segment results by audience, region, channel, and account tier to identify where to invest or adjust.
I would provide a concise enablement package with the campaign narrative, target-account and persona guidance, key messages, objection handling, relevant content, outreach sequences, and clear follow-up expectations. I would also create feedback loops with sales and ADR leaders so campaign insights and field objections can quickly improve messaging and execution.
At Feedzai, we’re building a world of safer money. A world where financial institutions move faster than criminals. Where the payments that fund real lives through salaries, savings, and businesses are protected in real time. We use trusted AI to detect and prevent financial crime, fraud, and money laundering at scale: the world’s top banks, payment networks, and acquirers trust our technology to safeguard more than one billion consumers and $9 trillion in payment volume every year.
Feedzai is a Series D company and has raised $282M to date. With a valuation of $2 billion, our technology protects 1 billion consumers and 90 billion transactions each year.
The Marketing Team is empowered to spark change daily with MAP – Mastery in their role, Autonomy to make decisions, and a Purpose to make the world a safer place for all consumers. Using cutting-edge tech and delivering best-in-class content, they influence the trajectory of our company. It’s this team spirit and trust in each other that let us go further together. This team has two simple goals: 1. Everyone in the world knows about the Feedzai brand 2. Making sure our sales team is busy. Join Us!
We’re looking for a strategic, data‑driven Campaign Manager to architect, lead, and orchestrate Feedzai’s largest global marketing campaigns. Feedzai’s campaigns are the connective tissue between brand, product, and growth. As Campaign Manager, you’ll turn business priorities into clear campaign strategies, align cross-functional teams around the plan, and drive the programs that build awareness, generate demand and accelerate pipeline.
You:
You’re a strategic full-funnel marketer who knows how to turn business priorities into clear, measurable campaign strategies. You thrive in complex, fast-moving environments, bringing structure to ambiguity and momentum to cross-functional teams. You’re a natural orchestrator who can build alignment, drive accountability and confidently communicate with senior stakeholders. You stay close to performance, know how to spot what isn’t working, and bring the right teams together to fix it.
Your Day to Day:
- Design and lead multi-channel, full-funnel campaigns tied to Feedzai’s strategic GTM motions and growth priorities.
- Translate business priorities into clear campaign goals, audiences, messaging, buyer journeys, routes to market and success metrics.
- Orchestrate teams across Product Marketing, Digital, Content, Comms, Creative, Regional Marketing, Partner Marketing, ADRs and Sales to deliver against one integrated campaign strategy.
- Identify critical gaps in audience, market intelligence, positioning, product readiness or sales follow-up and work with the right stakeholders to resolve them.
- Partner with Product Marketing to translate positioning, buyer insights and product priorities into differentiated full-funnel messaging.
- Stay close to campaign, lead and pipeline performance, working with Digital, ADRs and Sales to quickly identify issues and optimize messaging, targeting, channels and follow-up.
- Build campaign enablement that gives Sales and ADR teams the messaging, content and outreach guidance needed to convert engagement and accelerate pipeline.
- Lead campaign reviews, clearly communicating performance, learnings, risks, recommendations and next steps.
- Manage multiple complex campaigns at once, bringing structure, accountability and momentum in a fast-moving environment.
You Have & You Know‑How:
- 8–10+ years of B2B marketing experience, with significant experience leading integrated or demand generation campaigns in SaaS, fintech or enterprise technology.
- Proven ability to translate business priorities into clear, measurable full-funnel campaign strategies that drive pipeline and revenue impact.
- Deep understanding of B2B marketing fundamentals, including audience segmentation, ICPs, positioning, buyer journeys, demand generation and pipeline acceleration.
- Exceptional cross-functional leadership and stakeholder management skills, with the ability to build alignment and drive execution across teams you do not directly manage.
- Strong project and program management skills, with the ability to juggle multiple complex initiatives, teams and deadlines.
- Strong executive presence and communication skills, with the confidence to clearly articulate strategy, recommendations and performance to senior leaders.
- A data-driven mindset, comfortable analyzing campaign and pipeline performance and translating insights into action.
- Strong marketing judgment, with the ability to identify missing inputs, ask the right questions and keep work moving forward.
- A self-starter with a bias for action who thrives in high-pressure environments where priorities can change and complete information may not always be available.
- Experience in B2B SaaS, fintech, fraud, financial crime, payments, banking technology or enterprise financial services strongly preferred.
Your First 30-Days at Feedzai:
You will be immersed in our brand with training, connections, and one-on-one time with your manager. You may shadow your colleagues virtually or onsite at an office depending on where you work as you are supported through your Feedzai journey. In addition, you will have access to a ton of information to give you history, context, and all the knowledge you can handle about Feedzai and the team. Finally, you will start working on projects and collaborating on work currently being done. We can’t wait to have you join the team!
Feedzai is an Equal Opportunity Employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Feedzai does not accept unsolicited resumes from recruiters or employment agencies.
Feedzai will use the personal data you provide us with by filling out this form for reviewing your application and to potentially negotiate a contract with you. Your personal data will be retained by Feedzai for 24 months following your application. Please see our Privacy Notice available at https://www.feedzai.com/legal/feedzai-candidate-privacy-policy/ and https://www.feedzai.com/legal/feedzai-california-candidates-privacy-policy/ for more information on how we process your personal data.
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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