About this role.
Carrot is seeking a Lead Product Designer to own end-to-end mobile product design for its fertility and family-care platform. The role leads the design of mobile-first member journeys, information architecture, navigation, and high-fidelity iOS and Android experiences. This designer will use qualitative and quantitative research to improve adoption, retention, and engagement while contributing to a scalable, accessible design system. The position requires deep consumer mobile experience, strong visual and interaction design, AI-product design fluency, and sensitivity to complex healthcare journeys.
Role DNA
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Job Complexity
5/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would explain the user behavior problem, research insights, hypotheses, and the mobile flows I designed. I would then share measurable outcomes such as improvements in activation, weekly active use, task completion, or retention, along with lessons learned from iteration.
I would begin with member research and journey mapping to understand moments of uncertainty, emotional sensitivity, and decision-making needs. I would use progressive disclosure, clear information hierarchy, supportive content, and personalized pathways while validating comprehension and accessibility through usability testing.
I use content inventories, user mental models, task analysis, and prototype testing to define a coherent structure. I prioritize core recurring tasks, create clear relationships between programs, and validate that members can understand where they are, what is relevant, and what to do next.
I combine behavioral data with interviews, usability testing, surveys, and support feedback to identify both what is happening and why. I frame testable hypotheses, define success metrics with product partners, and use findings to prioritize design decisions and subsequent experiments.
I use AI thoughtfully to accelerate exploration, synthesis, and prototyping while maintaining human review and privacy standards. For AI-powered features, I focus on user control, transparency, clear limitations, safe fallback paths, and testing whether the experience provides reliable value rather than novelty.
About Carrot:
Carrot is the leading global fertility and family care platform, built on intelligent care orchestration: the right clinical guidance, at the right moment, in the context of each member’s life. More than a thousand multinational employers, health plans, and health systems trust Carrot to support millions of members across 195 countries – from pre-pregnancy through menopause and major life moments in between. Carrot’s comprehensive clinical program delivers industry-leading cost savings for plan sponsors and award-winning experiences and improved outcomes for millions of people worldwide.
Carrot is widely regarded as a defining force in healthcare innovation as a recipient of several top-tier awards, including Fast Company’s ‘Most Innovative Companies’ and CNBC’s ‘100 Barrier Breaking Startups’. The company is regularly cited by leading global outlets — including The Economist, Bloomberg, The Wall Street Journal, NPR, ABC News, and Harvard Business Review — as a leading voice on digital health, the future of work, and family health. Learn more at get-carrot.com.
About Carrot
Carrot is the leading global fertility and family-building platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot’s comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.
The Opportunity 🚀
We’re looking for a Lead Product Designer to shape the end-to-end experience for members. You’ll own design from concept through execution for our mobile app priorities. You’ll report to our Director of Product and be the design lead for this team, with the opportunity to pair with product designers working on other parts of the Carrot experience.
The work spans two levels. You’ll go deep on individual mobile-first experiences, including Sprints, our program for members working on their metabolic health alongside fertility, pregnancy, and menopause care. You’ll also design how distinct pieces of the member experience fit together into one seamless mobile experience.
What You’ll Own 💼
In this role, you will:
- Own mobile design end to end — concept through high-fidelity execution on iOS and Android.
- Bring the pieces together — design the information architecture and navigation that make distinct parts of the member experience feel like one product.
- Design for return, not just first use — drive adoption and retention through experiences that earn a member’s attention daily, weekly, and monthly.
- Make complexity feel simple — turn large, dynamic, nuanced information into something members trust at a glance.
- Partner closely with our Content Designer so visual and written communication land as one experience.
- Ground decisions in evidence — run qualitative and quantitative research, and use it to back what we build.
- Grow our design system with accessibility, consistency, and scalability in mind.
What Success Looks Like 📈
In your first 12–18 months, you will have:
- Shipped design work that measurably moved member adoption and engagement, with metrics you can point to.
- Conducted user research and testing and developed a sharp sense of updates to best drive member engagement and business goals.
- Contributed to our design system- letting teams ship faster and more consistently.
About You ✨
You likely have:
- A Bachelor’s Degree
- 10+ years in product/UX design, with a portfolio of mobile-first work and end-to-end ownership of complex, multi-step journeys
- Experience building and working on consumer apps focused on daily and weekly active usage
- A track record designing for engagement and retention — habit formation, behavior change, wellness, or similar
- AI as a core part of your design practice, plus experience designing AI-powered product experiences
- Systems thinking to create experiences that feel clean and simple for users
- Strong visual and interaction craft, hands-on prototyping, and fluency with building products people love to use
- Experience leading user research or usability testing
Nice to Have ⭐
While not required, we would be especially excited if you bring:
- Experience with behavior change frameworks or gamification
- Experience helping teammates develop as designers
- Empathy and sensitivity to the challenges of healthcare journeys
Why This Role Matters 🧡
Fertility, pregnancy, and menopause care unfold over years, not appointments. Much of what shapes a member’s outcome happens between clinical visits. Nobody returns to an app out of obligation — they return because it’s useful, respects their time, and doesn’t make them feel judged. Design is the difference.
Engagement here isn’t a vanity metric; it’s how the product does anything at all for a member’s health. You will shape that experience, with the opportunity to put your work in front of millions of people.
Interview Process 🤝
We believe in a thoughtful and transparent interview process designed to create alignment for both candidates and our team.
For this role, candidates can expect:
- Recruiter Screen — 30 minutes
- Hiring Manager Interview — 30 minutes
- Portfolio Interview — 1 hour
- Final Round Interviews — 2 hours
Throughout the process, we will share additional context about the team, business priorities, customer landscape, and what success looks like in this role.
Why Candidates Join Carrot 🌍
Carrot offers the opportunity to do meaningful work in service of a deeply human mission.
Highlights include:
- A mission-driven company focused on expanding access to fertility and family-forming care globally.
- A high-growth environment where leaders are empowered to shape strategy and drive impact.
- Competitive compensation, equity, and comprehensive benefits.
- Flexible Time Off and a culture that actively encourages employees to recharge.
- Comprehensive parental leave and family-forming benefits.
- A collaborative, inclusive, and values-driven culture.
- The opportunity to work alongside passionate, thoughtful teammates committed to improving healthcare outcomes worldwide.
Compensation 💰
Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $145,000-$170,000. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience.
Fraud and Security Notice: Please note that all communication regarding job opportunities at Carrot will come exclusively from an @get-carrot.com email address. If you receive messages from any other domain, please disregard them and report the incident to: securityreporting@get-carrot.com
A Note on AI
At Carrot, we believe AI can help us work smarter, move faster, and create more meaningful experiences for our members, customers, and each other. While not every role requires deep technical AI expertise, we value people who are curious, eager to learn, and excited to thoughtfully incorporate AI into their day-to-day work.
For some roles, AI fluency is a core requirement—and we’ll call that out clearly in the qualifications. For everyone else, we’re looking for people who embrace new ways of working, use AI responsibly to improve quality and efficiency, and continue to learn as the technology evolves.
Why Carrot?
Carrot has received national and international recognition for its pioneering work, including Fast Company’s Most Innovative Companies and World Changing Ideas, Inc. Power Partners, and Modern Healthcare’s Innovators. Carrot’s global workforce has been acknowledged with several accolades, including Fortune’s Best Workplaces in Healthcare, Great Place to Work, and Age-Friendly Employer certifications. Carrot is regularly featured in media reporting on issues related to the future of work, women in leadership, and healthcare innovation, including MSNBC, The Economist, Bloomberg, The Wall Street Journal, CNBC, National Public Radio, Harvard Business Review, and more. Learn more at carrotfertility.com.
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