About this role.
This senior data strategy and measurement leadership role advises enterprise clients on marketing measurement, attribution, incrementality, forecasting, and commercial decision-making. The leader will define the organization’s analytics roadmap, build scalable dashboards and measurement products, and partner with strategy, sales, client services, and AI automation teams. The position requires deep digital and partnership-marketing expertise, including affiliate and influencer measurement, MMM, CRM/CDP ecosystems, and BI tools. It also includes people development, internal data-literacy enablement, external thought leadership, and travel for client and industry events.
Role DNA
A quick view of the complexity, pace, ownership and collaboration implied by the job description.
Job Complexity
5/5Pace & Pressure
4/5Autonomy Level
5/5Communication Load
5/5Salary analysis
Estimated compensation compared with the broader UK market for similar roles.
Core skills
Skills and capabilities most closely associated with this opportunity.
Sample interview questions
I would begin with the client’s business objectives, decision use cases, and available data quality. I would establish common outcome metrics such as incremental revenue, customer acquisition, lifetime value, and contribution margin; then define the appropriate blend of attribution, controlled incrementality tests, and MMM. I would document assumptions, data gaps, governance, and a phased roadmap so stakeholders can make decisions before the measurement program is fully mature.
I would explain that last-click reporting gives full credit to the final interaction before a conversion, much like crediting only the person who crossed the finish line for winning a relay race. It is useful for operational reporting, but it can understate channels that create awareness or assist consideration. I would pair this explanation with a practical recommendation to use last-click alongside incrementality testing, cohort analysis, and broader modeling rather than replacing it overnight.
I would first define the partner’s expected role in the customer journey and identify a credible comparison group. Depending on scale and data availability, I would use geographic, audience, timing, or holdout testing, supported by matched-market or propensity methods where randomization is not possible. I would evaluate incremental conversions, revenue, customer quality, and margin rather than relying solely on tracked conversions or attributed revenue.
I structure the narrative around the business decision, the evidence, the financial implication, and the recommended action. For example, rather than presenting a dashboard of channel metrics, I would show that a segment of partners produces higher-LTV customers but is underfunded, quantify the opportunity and risk, and propose a controlled investment plan with clear success criteria. This keeps the discussion focused on action rather than methodology alone.
I would create role-specific enablement rather than a one-size-fits-all analytics program. Account teams would learn how to interpret client reporting and challenge assumptions, strategists would focus on measurement design and test planning, and sales teams would learn to articulate the commercial value of AP’s data capabilities. I would reinforce training with practical playbooks, office hours, reusable templates, and examples from active client work.
Associate Director / Director, Data Strategy & Measurement
Location: Remote — this is a remote, work-from-home role, as are all positions at Acceleration Partners. Some travel is required for client meetings, internal meetings, conferences, and industry events.
The Role
The Associate Director / Director, Data Strategy & Measurement is responsible for defining and leading Acceleration Partners’ data, analytics and measurement capability. This role sits at the intersection of client strategy, data science, measurement, AI-enabled insights and commercial growth. The Director will work directly with enterprise clients to understand their marketing and business data ecosystem, develop measurement strategies, and help clients make better decisions through data. Internally, the role will partner with Client Services, Strategy, Sales and AI Automation teams to build AP’s data capability, improve decision-making, develop new services and products, and raise data literacy across the organization. As a senior leader, the Director will also develop AP’s market position as a leading authority on affiliate, influencer and partnership measurement.
Top Responsibilities:
Client Measurement & Data Strategy
• Serve as AP’s senior advisor on measurement, analytics and reporting.
• Understand client data ecosystems including affiliate networks, influencer platforms, Google Analytics, CRM systems, customer databases, MMM outputs and business intelligence tools.
• Design measurement frameworks that connect partnership marketing activity to broader business outcomes, spanning attribution, incrementality, customer acquisition and lifetime value.
• Advise clients on how affiliate and influencer activity should be measured alongside paid media, brand marketing and broader customer acquisition strategies.
• Own AP’s point of view on measurement, partnering with MMM providers, analytics platforms and measurement vendors to keep AP at the forefront of measurement innovation.
Strategic Consulting & Problem Solving
• Lead analytical workstreams for enterprise clients, including programme audits and strategic reviews.
• Support growth strategies, forecasting, partner valuation models and opportunity assessments.
• Translate complex datasets into actionable commercial recommendations.
• Partner with senior client stakeholders across Marketing, Analytics, Finance and Data Science teams.
Data Products & Capability Development • Define and own AP’s data and analytics roadmap.
• Partner with Strategy and AI teams to identify opportunities for automation and AI-enabled insights.
• Lead development of scalable reporting frameworks, dashboards, benchmarking products and measurement tools.
• Drive innovation across APVision and future analytical capabilities.
Data Enablement & Industry Thought Leadership
• Increase data literacy across Account Management, Strategy and Sales teams through training programmes, workshops and playbooks.
• Coach teams to ask better questions, interpret data effectively and communicate insights to clients.
• Represent AP externally as a thought leader on measurement and analytics, speaking at conferences, webinars and client forums.
• Produce thought leadership on attribution, incrementality, MMM, AI and partnership measurement, and build relationships with key industry vendors and platforms.
What Success Looks Like:
By 6 Months
The Director has built strong relationships with key enterprise client stakeholders and is actively advising on measurement strategy and programme audits. They have an established working relationship with their Data Strategist and a clear view of AP’s data and analytics roadmap. Early training and enablement sessions have begun to raise data literacy across Account Management and Strategy teams.
By 1 Year
The Director is recognized internally and externally as AP’s leading voice on measurement and analytics. Clients are adopting AP’s measurement recommendations, and client satisfaction and retention have improved. The Director has contributed to new business wins, launched at least one new analytical product or framework, and represented AP at industry events. Data literacy and standardized analytical frameworks are visible across the organization, and the Data Strategist is developing well under their mentorship.
Qualities of the Ideal Candidate:
• Strategic thinker, comfortable operating with ambiguity
• Strong communicator and storyteller, able to simplify complex concepts for non-technical audiences
• Commercially minded
• Collaborative and influential across teams and seniority levels
• Naturally curious and innovative
• Confident representing AP as an external thought leader
Minimum Qualifications & Skills:
• 8–12+ years of experience in analytics, measurement, marketing science, consulting or data strategy
• Experience working with enterprise clients and advising senior stakeholders and executive teams
• Strong understanding of affiliate, influencer, digital marketing or performance marketing
• Experience leading teams and developing talent
• Strong understanding of Marketing Mix Modelling (MMM), attribution methodologies and incrementality testing
• Proficiency with Google Analytics, Customer Data Platforms (CDPs) and Business Intelligence/dashboarding tools (Tableau, Power BI, Looker or similar)
• Familiarity with data warehousing concepts and AI-enabled analytics
• SQL and data querying experience preferred
WHY ACCELERATION PARTNERS?
Acceleration Partners is the world’s largest and first-to-market Partnership and Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients. Managing clients in 40+ countries, their global team of 300+ focuses on data-driven strategies that help connect brands to the right consumers through performance partnerships, traditional affiliate, influencer, performance PR, content and B2B partnership marketing. Serving over 200 brands with household names like Amazon, Target, Google, Warby Parker, Crocs, Reebok (to name a few) their diversified staff is creating what’s next in the industry by building balanced portfolios of high-performing partnerships. As the only truly integrated global partnerships agency, Acceleration Partners prides themselves on being on the cutting edge of new industry developments, and leveraging their proven expertise to bring unique solutions to the most complex challenges for brands who aim for growth.
AP PERKS & BENEFITS – WHAT WE OFFER
- 100% remote work for everyone
- Group medical, dental, and vision coverage insurance (with opt-out benefits)
- 401K with matching
- Open Paid Time Off
- Summer & Holiday Wellness Breaks in July and December
- Volunteer and Birthday Time Off
- Focus Fridays
- Paid Parental Leave Benefits
- Wellness, Technology & Education Allowances
- Paid sabbatical leaves, donation matching, and more!!
- Target base salary is £65K – £85K depending on location and experience.
Benefits may vary based on employment status or country location.
Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status.
#LI-REMOTE
*GLSDR
#LI-MG1
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