Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Inbound Sales Representative (Remote/Eastern Time)
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The role, at a glance.
This full-time inbound sales role supports families seeking senior-care solutions through empathetic consultation and referral guidance. The representative handles pre-screened inbound leads, conducts detailed needs assessments, matches families with care providers, and schedules community tours. Success is measured against daily call, referral, and tour-production benchmarks, with consistent schedule adherence including possible evenings, weekends, and holidays. The role requires at least two years of inside sales or inbound call-center experience, strong CRM and computer skills, and a demonstrated record of exceeding sales goals.
Role DNA
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Pace & Pressure
5/5Autonomy Level
3/5Communication Load
5/5Salary analysis
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Core skills
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Sample interview questions
I would begin by slowing the conversation down, acknowledging the stress they may be feeling, and asking open-ended questions about the loved one's care needs, mobility, medical considerations, budget, preferred location, and timeline. I would summarize what I heard to confirm understanding, explain the most relevant care options in plain language, and recommend suitable next steps such as referrals or tours.
I use disciplined schedule management, clear call structure, accurate CRM notes, and prioritized follow-up queues. During each conversation, I focus on uncovering the essential needs efficiently while remaining attentive and empathetic, then document next actions immediately so no family or provider follow-up is missed.
In a prior role, I improved conversion by reviewing common objections and strengthening my discovery questions early in the call. I created a consistent follow-up routine for qualified prospects, tracked outcomes in the CRM, and adjusted my approach based on conversion data, allowing me to exceed my monthly target while preserving strong customer feedback.
I rely on a structured note template and active listening to capture key facts as the conversation progresses. I enter concise, actionable details during the call, confirm important information before ending it, and complete any remaining documentation immediately afterward to keep records accurate and useful for follow-up.
I would respectfully explore the reason for the hesitation, such as cost, location, timing, or care fit, without applying pressure. I would use that feedback to refine the options, offer alternatives when appropriate, agree on a helpful next step, and schedule a timely follow-up so the family continues to feel supported.
About this role.
As an Inbound Sales Representative at A Place for Mom, you’ll be the trusted first point of contact for families searching for senior care solutions. In this high-impact sales role, you’ll use empathy, insight, and strategic guidance to help caregivers as they explore the best care options for their loved ones.
What you will do:
Work in a growing, fast-paced industry as an expert resource for families on senior care options, delivering an exceptional experience aligned to our company mission
Take inbound, pre-screened leads working remotely from your home office as an inside sales representative, working an assigned shift with strong schedule adherence
Conduct in-depth initial consultation calls with families
Educate families on customized senior care options, and work to find the senior living communities and home care providers that best match their needs
Act as the liaison between families and senior housing communities or care providers once you successfully complete the 4 week new hire training program
What will make you successful:
Success is measured by reaching daily production benchmarks (inbound calls and outbound return calls), which consists of referring families out to communities and scheduling tours for them to ultimately drive move-ins. As a Welcome Advisor you will be the company’s first interaction with a family with the goal of being empathetic to their situation and delivering a great family experience.
Qualifications:
Two or more years of experience in inside sales/inbound call center
History of exceeding sales targets
Ability to multitask; simultaneously talk on the phone and take notes on the computer
Strong computer and typing skills necessary, including Word and Excel and ability to learn and navigate internal CRM system
Schedule:
You will work a 40-hour work schedule on an hourly, non-exempt basis. Schedules are set based on business needs, and may include regularly scheduled evenings and weekends, along with some holiday shifts during the year.
Compensation:
Base Salary: $45,760 ($22.00 an hour)
On Target Earnings: $74,000 ($28,240 variable bonus (Uncapped)
Benefits:
401(k) plus match
Dental Insurance
Health Insurance
Vision Insurance
Paid Time Off
#LI-AR1
About A Place for Mom
A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.
Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.
We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.
Our employees live the company values every day:
Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.
Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.
Win The Right Way: We see organizational integrity as the foundation for how we operate.
Embrace Change: We innovate and constantly evolve.
Additional Information:
A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.
If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.
All your information will be kept confidential according to EEO guidelines.
A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.
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