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General Manager Canada

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Remote from
Canada
Salary
Undisclosed
Employment
Full Time
Experience
Senior
Published
Apply before
23 Nov 2026
Listing views
39
Application actions
0
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AI Summary

The role, at a glance.

Bird is seeking a Canada-based General Manager to own P&L performance and operational strategy across a subset of micromobility markets. The role leads a team of at least five people while improving vehicle availability, utilization, customer experience, regulatory compliance, and city profitability. This leader will work cross-functionally with product, hardware, supply chain, inventory, government relations, sales, and support teams. The position requires substantial operational judgment, data-driven decision-making, municipal stakeholder management, and up to 25% travel.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

5/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThis is a senior regional operating role with direct P&L accountability, people leadership, and responsibility for complex physical-asset operations. Success depends on balancing growth, profitability, regulatory relationships, inventory deployment, and cross-functional execution in a fast-moving environment.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate
$155,000
US market range (per year)$125k–$190k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. The annual compensation estimate is inferred for a senior General Manager with P&L ownership, multi-market operations leadership, and people-management responsibilities; figures are AI estimates in USD, not verified employer compensation.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How would you balance revenue growth with city-level profitability in a micromobility market?

I would set clear market-level unit economics and operational KPIs, then use ride demand, utilization, vehicle availability, maintenance cost, and redeployment data to prioritize actions. I would test growth initiatives against their contribution margin and continuously reallocate inventory toward the locations and times that generate sustainable returns.

Describe your approach to leading a team through challenging operating targets.

I establish a small set of measurable outcomes, clarify ownership, and create a regular operating cadence for reviewing progress and removing blockers. I pair accountability with coaching, using direct feedback and development plans so team members understand both the business priority and how they can grow.

How would you build an effective relationship with municipal stakeholders?

I would begin by understanding the city's safety, access, sustainability, and public-space priorities, then communicate transparently with data on operations and compliance. I would seek practical solutions that meet regulatory expectations while protecting service reliability and the economics of the market.

What metrics would you use to improve fleet availability and utilization?

I would monitor vehicle availability, rides per vehicle per day, battery status, maintenance turnaround time, loss rates, deployment accuracy, and customer-reported issues. Segmenting these metrics by neighborhood, time period, and vehicle cohort would identify where operational interventions will have the greatest impact.

Tell us about a time you influenced a cross-functional initiative without direct authority.

I would align stakeholders around a shared business problem, quantify the expected impact, and define the decisions and owners needed to move forward. By maintaining a transparent cadence, surfacing trade-offs early, and focusing on measurable outcomes, I can build commitment across teams with different priorities.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

Hey there!

Bird launched micromobility. Now we’re shaping its future.

We’re Bird, and we’re on a mission to transform the way the world moves one ride at a time. Our products, services, and people share one common goal: to make cities more livable by empowering people and communities everywhere to move freely, discover new possibilities, and create a cleaner, more connected future. To cleaner air. To calmer streets. To cities built for people.

Who We Are

Bird is a global leader in micromobility, dedicated to shaping the future of urban movement. Our cleaner, affordable, and on-demand mobility solutions are available in over 200 cities worldwide.

We take a collaborative, community-first approach to micromobility. Bird partners closely with the cities in which it operates, leveraging our experience and safety-first technology to help them meet their shared mobility and climate goals and provide a reliable, affordable, and responsible transportation option for people who live and work there.

Our award-winning electric vehicles have empowered more than eighty-seven million rides in cities around the world and helped riders take carbon-free trips in more than 200 cities globally. And our teams are constantly pushing boundaries and challenging the status quo in pursuit of a brighter future.

Job Summary

The General Manager is the P&L owner and primary team development champion for a subset of markets. The GM sets the ongoing strategy for maximizing revenue city profitability; specifically, ensuring we have vehicles ready and in the right places to maximize revenue. This position is responsible for oversight of in-region KPIs and for leading or contributing to cross-functional strategy work groups aimed to improve the operational capabilities of the business. This is a leadership role within Bird both in supporting the right business outcomes for Bird as well as driving the development and progression of their direct reports.

Responsibilities

  • Manage a minimum of a five person team tasked with driving hitting forecasted goals and the right business outcomes for their designated markets. This role is in charge of driving professional development for their team through routine feedback and candor.
  • Key decision maker for their book of business, driving growth to top line revenue and efficiency to bottom line city profitability targets.
  • Shepherding and driving relationships with City stakeholderswhile driving the best and most advantageous outcomes for the Bird business.
  • Leads or influences cross-functional “sprints” and special projects to accelerate the success of the business including hardware, product, supply chain, inventory, growth, customer experience & support, government relationships, and sales.
  • Operational expert with ability to lead all roles that report into the GM with empathy by getting into the weeds with their team as they focus on FM customer experience, regulatory compliance, utilization and growth initiatives, inventory management, etc.

Must Haves

  • Bachelor’s degree, or equivalent
  • 7+ years of work experience in operations, strategy, supply chain, and/or consulting
  • 5+ years of people management experience
  • Ability to lead & influence in a cross-collaborative environment
  • Data driven, driving the right outcomes from data backed decision making
  • 25% travel

Highly Desired

  • Government Relations: previous experience navigating and building productive relationships with municipal and regulatory stakeholders.
  • Asset Management: Proven track record managing large-scale physical inventories or distributed hardware networks.
  • Industry Expertise: Previous experience in the micromobility, logistics, or transportation-as-a-service sectors.
  • Operational Leadership: Demonstrated ability to lead teams and execute complex tasks in high-pressure or fast-paced environments (e.g., military leadership, competitive athletics, or emergency operations).
  • Business Acumen: Advanced business degree (MBA) or a proven history of building and scaling ventures from the ground up.

Why Bird Matters

Every time you hop on a Bird, you’re helping build a more livable city. We focus on four core pillars that reflect the impact of every ride:

  • Freedom: We’re the bridge that connects you to every experience—simple, convenient, and stress-free. We give you the freedom to move without limits.
  • Exploration: We turn everyday trips into memorable experiences, sparking discovery and wonder as you connect with the world around you.
  • Community: Taking a Bird is an act of citizenship. We create a sense of belonging and unity, knowing that the richer our communities become, the richer our lives become.
  • Sustainability: Our electric vehicles reduce gas-powered car usage and lower carbon emissions. We enable responsible choices, creating tangible impact and driving progress toward a cleaner future.

Culture at Bird

We’re an ambitious, smart, and open-minded team that is passionate about our mission. Each day is unlike the last, as we’re constantly moving forward, challenging each other, and working together to create the future of micro-mobility.

Perks Up!

We want you to succeed and thrive here, so we offer a few sweet perks:

  • Plenty of time off to relax and recharge, plus a wellness resource to help you wind down.
  • A work-from-home stipend.
  • An employer-paid healthcare package.
  • Of course, Bird ride credits to get you where you need to be!

Bird is the world

Bird stands for a culture of inclusion. We celebrate different backgrounds, experiences, and perspectives —encouraging everyone to bring their authentic selves to work. We have a diverse environment that empowers our team to feel comfortable when they voice their opinions.

For these reasons and more, Bird is a proud equal employment opportunity employer. We welcome everyone regardless of their race, color, religion, sex, national origin, age, disability, veteran status, or genetics, and we are dedicated to providing an inclusive, open, and diverse work environment.

Sound like a place you’d like to work? Sweet. Let’s chat.

#LI-Remote

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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