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Lead Brand Designer

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Remote from
USA
Salary
USD 110k–169k / yr
Employment
Full Time
Experience
Senior
Published
Apply before
24 Nov 2026
Listing views
38
Application actions
0
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AI Summary

The role, at a glance.

ClickUp is seeking a senior brand design leader to own and evolve its visual identity across web, social, product marketing, launches, and campaign assets. The role centers on rebuilding and documenting a scalable brand design system with tokens, templates, component libraries, and guardrails. This designer will independently review AI-generated and agency creative while enabling non-designers to create consistently on-brand work. Success requires exceptional visual craft, systematic thinking, AI design-tool fluency, and comfort operating as the sole design authority. The position is a full-time remote role for candidates in the United States.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

5/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

4/5
IndependentCollaborative
AI insightThis is a high-seniority role requiring ownership of an incomplete brand-system foundation while delivering high-volume work and maintaining an exceptional creative bar. The designer must combine deep brand craft with emerging AI workflow expertise and make independent, high-impact decisions.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate
$139,500
US market range (per year)$125k–$180k
AI insightThe employer discloses an annual base-pay range of $110,000–$169,000 USD, with a midpoint of $139,500. An estimated US annual market range for a lead brand designer with design-system and AI-workflow expertise is $125,000–$180,000 USD.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How would you approach auditing and rebuilding a brand design system with incomplete foundations?

I would begin by inventorying all current touchpoints, assets, and recurring production needs, then identify inconsistencies and the highest-leverage patterns. I would establish core foundations such as typography, color, spacing, grids, and image direction before converting them into reusable components, templates, and clear usage rules. I would validate the system through real campaign and web work, iterating based on adoption and output quality.

How do you ensure that AI-generated creative remains aligned with a premium brand?

I define explicit visual principles, approved inputs, templates, reference examples, and review criteria before scaling AI production. I use AI for exploration and acceleration, but retain human judgment for composition, typography, messaging, accessibility, and brand distinctiveness. I also document common AI failure modes and build constraints that prevent them from recurring.

Describe a time you enabled non-designers to create on-brand materials without lowering quality.

I would create a tiered toolkit with locked templates for common needs, flexible components for experienced users, and concise guidance for edge cases. Each asset would include approved content patterns, image treatments, and examples of both correct and incorrect use. Regular feedback and lightweight review workflows help improve the system while keeping design from becoming a bottleneck.

How do you balance high-volume landing-page production with strategic brand work?

I prioritize reusable systems and modular page patterns so repeated work becomes faster and more consistent over time. I reserve direct design effort for high-visibility launches, new visual directions, and decisions with broad downstream impact. Clear intake criteria and a transparent prioritization process help protect both delivery speed and strategic brand investment.

What role do AI tools and AI-assisted coding play in your current design workflow?

I use AI tools to accelerate ideation, generate controlled visual explorations, organize documentation, and test content or layout variations. AI-assisted coding can help prototype interactive concepts and produce implementation-ready structures, especially when paired with a disciplined design system. I treat these tools as force multipliers, while maintaining design judgment, accessibility standards, and quality assurance.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

At ClickUp, we’re building the future of work: the first truly converged AI workspace unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI. We are an AI-native company. Every team member is expected to leverage AI daily, and we evaluate AI fluency as part of our hiring process. Join us and help redefine what’s possible. 🚀

Summary: You’re the single point of excellence for ClickUp’s visual brand. You set the standard and ensure every touchpoint (from landing pages to social to product marketing assets) feels cohesive and world-class. But here’s what makes this different: you’re building a design system that AI tools and non-designers can produce bar-raising creatives on their own with your infrastructure. You build the guardrails that make everyone else excellent and ensure the company is never bottlenecked by design.

Responsibilities:

  • Own, maintain, and evolve ClickUp’s brand design system (tokens, components, patterns, guidelines), continuously elevating the aesthetic bar as the brand grows

  • Serve as quality gatekeeper: review and approve brand-facing creative produced by AI tools, vibe-coded outputs, and external agencies

  • Create and maintain design system documentation, templates, component libraries, and automation-friendly asset packages that enable others to produce on-brand work without design support

  • Design and ship high-volume web assets (landing pages, campaign pages, feature announcements) alongside high-impact brand moments like launches and keynotes

  • Audit and rebuild the brand design system from incomplete foundations, establishing documentation and structure where little currently exists

Requirements:

  • 8+ years of brand/visual design experience, with significant time owning or leading a design system

  • Exceptional portfolio demonstrating mastery of typography, layout, color, motion, and systematic thinking

  • Actively uses AI design tools (Midjourney, Firefly, Claude Design, Figma AI, etc.) and AI-assisted coding tools (Cursor, Claude Code, or similar) in their current workflow, with light familiarity with GitHub.

  • Has built or adapted design systems specifically to enable high-quality AI-generated outputs at scale.

  • Experience building design systems used at scale, including templates, component libraries, and constraints that enable non-designers and AI tools to produce on-brand output consistently

  • Experience QA’ing and refining AI-generated design outputs; knows where AI breaks down and how to build guardrails

  • Thrives as the sole designer on a team, making high-quality decisions autonomously with AI and tooling as force multipliers

Equal Opportunity Employer

ClickUp is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

Privacy Notice

ClickUp collects and processes personal data in accordance with applicable data protection laws. You can find further details by viewing our Global Candidate Privacy Notice.

If you are a Philippine Job Applicant, please also see our Philippine Data Privacy Notice for further details.

Visa Sponsorship

Please note we are unable to sponsor or take over sponsorship of an employment visa for roles outside of engineering and product at this time. Sponsorship for engineering and product roles is not guaranteed, but is instead based on the business needs for that specific role at that time. Please reach out to the recruiter with any questions.

Fraud Alert

ClickUp Talent Acquisition will only initiate contact via an @clickup.com email or through our official careers portal on clickup.com. We will never request fees, payments, or sensitive personal information. Please disregard any offers received outside these channels and report them to support@clickup.com.

AI Processing Notice

ClickUp may use artificial intelligence and machine learning technologies to help review and screen candidates’ employment applications against role-related criteria. These tools support, but do not replace, human decision‑making. If you have questions or need an accommodation in the recruitment process, please contact us at AskPeople@ClickUp.com.

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