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Senior/Lead Lifecycle Marketing Manager (Full Remote – Cyprus)

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Remote from
Cyprus
Salary
EUR 85k–105k / yr
Employment
Full Time
Experience
Director
Published
Apply before
29 Nov 2026
Listing views
19
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0
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AI Summary

The role, at a glance.

EverAI seeks a senior lifecycle marketing leader to turn CRM into a major revenue channel for a large consumer AI platform. The role owns lifecycle strategy and hands-on execution across onboarding, conversion, retention, repeat purchase, and reactivation through email, push, in-product messaging, and promotions. Success depends on using behavioral data, segmentation, experimentation, attribution, and incrementality measurement to improve conversion and lifetime value. The manager will work directly with the CMO and partner closely with Product, Data, Engineering, and Creative teams in a high-velocity remote environment. The position is scoped to Cyprus despite the company’s broader remote-first culture.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

5/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThis is a senior, highly autonomous growth role with direct revenue accountability across a product used by tens of millions of people. It requires both strategic ownership and hands-on CRM building, rigorous experimentation, and cross-functional influence in a fast-scaling business.

Salary analysis

Estimated compensation compared with the broader EU market for similar roles.

Estimated job median (per year)Highly competitive
€95,000
EU market range (per year)€75k–€115k
AI insightThe employer discloses annual compensation of €85,000–€105,000, with a midpoint of €95,000. This is a credible range for a senior lifecycle marketing manager in the Cyprus/European remote market and sits within the estimated annual market range of €75,000–€115,000.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
Describe a lifecycle initiative that materially increased first-purchase conversion. How did you identify the opportunity and measure impact?

I would begin with funnel and cohort analysis to identify where registered users abandon the path to purchase. I would create targeted onboarding, reminder, and offer journeys, test them against a control group, and evaluate incremental conversion and revenue rather than relying only on click-through rates.

How would you prioritize CRM opportunities for a product with tens of millions of users?

I would size opportunities using user volume, baseline conversion, expected uplift, revenue impact, implementation effort, and confidence. I would first focus on high-volume lifecycle points such as activation, payment abandonment, repeat purchase, and early churn, then maintain an experiment roadmap for longer-term retention opportunities.

How do you ensure that an observed CRM uplift is truly incremental?

I use randomized holdout or control groups wherever possible, define primary metrics before launch, and compare outcomes over an appropriate observation window. I also check for channel overlap, selection bias, seasonality, and cannibalization before deciding whether to scale an initiative.

What information would you need from Product and Data teams before redesigning lifecycle journeys?

I would need a reliable event taxonomy, user and transaction data, current funnel performance, messaging history, consent status, channel delivery data, and access to experimentation and attribution capabilities. I would also align on product constraints, tracking gaps, and the business metrics that define success.

How would you approach reactivating users who have stopped purchasing tokens or credits?

I would segment users by prior value, recency, usage behavior, purchase history, and likely reason for disengagement. I would test personalized timing, value-led messaging, relevant content prompts, and carefully controlled incentives, measuring incremental repurchase, retained revenue, and any impact on long-term behavior.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

Our Vision & Products

🚀 EverAI — Building the Future of AI Companionship

One of the Top 15 Largest & Fastest-Growing AI Companies in the World

50 Million Users in 2 years — Help Us Reach 100M first, 500M next

At EverAI, we’re shaping what it means to connect with AI. With 50 million users and counting, we’re not just building products — we’re creating entirely new categories.

Our flagship product is the world’s largest AI companionship platform, redefining relationships for millions. It is governed by our proprietary moderation system, EverGuard — an internal AI designed to ensure everything we build is safe, ethical, and human-first.

And we’re only just getting started!

Our Team

We are an enthusiastic, passionate and hardworking team of ≈ 100 people. Our founding team has strong entrepreneurial experience building and scaling web products from 0 to IPO.

Alexis Soulopoulos [CEO]

• 10+ years in Tech Executive Leadership

• Co-Founder Mad Paws Holdings (from 0 to IPO)

• Forbes 30 under 30 + Deloitte TechFast50 ’22 & ‘23

Michael Monin [Co-founder & CTO]

• 10+ years as CTO / COO (web2/web3), 3 years in AI/LLM

• Serial-entrepreneur: MTK Digital (exited / 0->$20m revenue) and Zipchat (AI Chatbot for E-commerce brands)

Thomas Lacroix [Co-founder & CMO]

• 8+ years in Customer Acquisition & E-commerce Growth

• Serial-entrepreneur: Curatible (sold to Blackstone) and MTK Digital (exited / 0->$20m revenue)

Maruša Fasano [CFO/Legal]

• 25+ years in Finance, Strategy, M&A

• Ex-CFO/M&A @Curatible (exited to Blackstone)

• Ex-President of the Board @SotremoSA (exited)

• Co-founder/CFO @SoftOne (exited)

Your Role

More than 50 million people already use EverAI’s products, and we’re growing toward 100 million.

The audience is already here. The opportunity is what happens next.

We’re hiring a Senior Lifecycle Marketing Manager to take CRM to an entirely new level. Your mission is clear: turn it into a major revenue channel by converting more users, increasing repeat purchases, and giving people compelling reasons to keep coming back.

You’ll own everything within CRM, from onboarding and first purchase to retention and reactivation, across email, push notifications, in-product messaging, and promotions.

You’ll report directly to Thomas Lacroix, our Co-founder and CMO, with the freedom to rethink journeys, test ambitious ideas, and build the CRM playbook that gets us there.

At our scale, even small improvements can influence millions of user journeys and create significant growth.

If you’re looking for more than a campaign-management role, this is your opportunity to drive measurable growth at exceptional scale.

Your Responsibilities

  • Own one of EverAI’s biggest growth opportunities: lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation

  • Find the growth hiding in our user base: use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase

  • Crack the first-purchase challenge: create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers

  • Keep users coming back: increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing

  • Test big ideas quickly: build experiments, measure what genuinely moved the numbers, scale the winners, and turn each result into the next opportunity

  • Make ambitious CRM ideas possible: work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking, messages, offers, and reporting behind the channel

Your Qualifications

  • You’ve scaled CRM before: you can show significant improvements you personally drove in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with real numbers

  • You understand consumer growth: you’ve worked in a high-volume B2C subscription business, where CRM had a direct effect on revenue

  • You think like a builder: you do not stop at recommendations; you can personally create segments, journeys, experiments, campaign logic, and performance analysis

  • You know how to find and prove what works: you can turn user behavior into ideas and use testing, control groups, attribution, and incrementality to validate the results

  • You move quickly and take ownership: you are comfortable building without a finished playbook, deciding what matters most, and creating momentum without waiting for perfect information

  • You communicate clearly and work across teams: you collaborate directly with technical, creative, and commercial stakeholders in English

  • You are comfortable with our product category: you can confidently work on products powered by uncensored AI models and content

Bonus points

  • You have worked in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce

  • You have experience with token, credit, virtual-currency, bonus, or repeat-deposit models

  • You have built or redesigned CRM in a fast-scaling company

  • You use AI to improve analysis, personalization, experimentation, or content development

Why EverAI?

📈 Exponential Growth: From 50M users in 2 years, to 100M next — and 500M beyond

🚀 Track Record of Category-Creating Innovation: We consistently launch world-first AI applications — setting the pace, not following it

🌍 Global Impact: Top-tier user growth, real-world adoption, and cultural relevance

🧠 Proven Leadership: A senior team that’s launched, scaled, and exited & IPO’d multiple scale ups — now fully focused on reshaping AI companionship

👥 Elite Remote Team: 100% remote and built to win — world-class talent from Tier 1 tech companies, with a culture of ownership, velocity, and radical creativity

🛡️ Ethical Core: Our AI ecosystem is governed by EverGuard, our proprietary AI moderation technology, ensuring responsible development at scale

What We Offer

✍️ Contract Type: We prefer B2B, but we’re flexible, what matters is long-term commitment and impact
📍 Work From Anywhere: Fully remote. Choose the environment where you do your best work
🏝️ Paid Time Off: 4 weeks (20 working days) of PTO per year to recharge and reset
👨‍👩‍👧‍👦 Annual Gathering: A yearly in-person meetup to connect, brainstorm, and celebrate wins together
❤️‍🩹 Health & Wellness Support: Monthly allowance of 100 USD for health insurance expenses & access to unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available to up to three of your family members)
🏢 Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected
📚 Learning Budget: Dedicated funds to support your professional growth: courses, books, conferences, events, or certifications
💻 Company Laptop & Equipment: Laptop provided + monitor budget up to 250 USD + keyboard/mouse/mic/headphones budget up to 150 USD
⚡ AI Tools Access: Premium access to ChatGPT, Hugging Face, Claude Code, and any other tool needed to excel at your job, power your ideas and workflows

🎯 Top Tier Talent Is Our Multiplier

We’re a fully remote group of A-players from Tier 1 tech, led by an exec team who’ve launched, scaled, and exited multiple companies. We move fast, and care deeply about what we build — and who we build it with.

We’re looking for exceptional talent ready to ship & distribute world-first AI products at scale, fast, and co-create with us this category-defining business.

If that’s you — reach out and apply!

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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