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Appen

Performance Marketing & Marketing Operations Manager (United States)

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Remote from
USA
Salary
Undisclosed
Department
Marketing & Sales
Employment
Full Time
Experience
Director
Published
Apply before
30 Nov 2026
Listing views
34
Application actions
0
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AI Summary

The role, at a glance.

Appen is seeking a US-based Performance Marketing & Marketing Operations Manager to own paid acquisition and the marketing systems supporting demand generation. The role manages LinkedIn, Google, X, and ABM campaigns, including budget pacing, audience development, experimentation, and pipeline performance. It also leads HubSpot operations such as workflows, lead scoring, lifecycle management, routing, attribution, and data quality. The successful candidate will partner closely with Sales and Marketing to improve conversion processes, reporting reliability, and marketing contribution to pipeline.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

4/5
EasyHard

Pace & Pressure

4/5
RelaxedFast-paced

Autonomy Level

4/5
GuidedFull ownership

Communication Load

4/5
IndependentCollaborative
AI insightThis is a hands-on, cross-functional role requiring both paid media expertise and strong marketing-operations administration. Success depends on independently connecting campaign execution, accurate data, attribution, compliance, and revenue outcomes.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Highly competitive
$110,000
US market range (per year)$90k–$130k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. For a full-time US-based manager with 3–5 years of B2B performance marketing and HubSpot operations experience, the estimated annual market range is USD 90,000–130,000, with an estimated midpoint of USD 110,000.

Core skills

Skills and capabilities most closely associated with this opportunity.

Performance marketingPaid mediaLinkedIn AdsGoogle AdsAccount-based marketingHubSpot administrationMarketing automationLead scoringLead routingMarketing attributionFunnel analyticsA/B testingUTM trackingDashboard reportingGDPR compliance
Sample interview questions
How would you diagnose a paid campaign that generates leads but produces few sales-qualified leads?

I would first validate tracking, lead-source attribution, and lifecycle-stage definitions. Then I would analyze performance by channel, audience, creative, offer, firmographic segment, and lead-to-SQL conversion rate, rather than optimizing only for cost per lead. Based on the findings, I would refine targeting and qualification criteria, align follow-up with Sales, and test higher-intent messaging or conversion paths.

Describe how you would improve lead routing and lifecycle management in HubSpot.

I would map the current funnel, document ownership and service-level expectations, and audit property definitions, workflows, assignment rules, and exceptions. I would standardize lifecycle criteria, build automated routing with fallback logic, and create alerts for unworked or misrouted leads. Finally, I would monitor routing speed, acceptance rates, and conversion by source to continuously improve the process.

What metrics would you include in a full-funnel marketing dashboard for leadership?

I would include spend, impressions, clicks, conversion rates, cost per lead, cost per SQL, pipeline created, pipeline influenced, opportunity conversion, and return on ad spend where attribution supports it. I would segment these metrics by channel, campaign, audience, and time period. The dashboard would also surface data-quality or tracking gaps so decisions are made using reliable information.

How do you approach budget allocation across paid channels?

I begin with pipeline goals, historical conversion rates, audience availability, and channel-specific cost benchmarks. I allocate an initial test budget across channels, establish target efficiency thresholds, and review both leading indicators and downstream pipeline quality. I then shift incremental spend toward programs that deliver qualified demand while reserving a defined portion for controlled experiments.

How would you ensure compliant email marketing operations across GDPR, CAN-SPAM, and CASL?

I would maintain clear consent and subscription records, use appropriate lawful-basis and preference-management processes, and ensure unsubscribe mechanisms are visible and honored promptly. I would also review segmentation, data retention, sender identity, and workflow logic before launches. Regular audits and documented operating procedures would help keep teams and integrations aligned with compliance requirements.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

About the Role

We’re looking for a Performance Marketing & Marketing Operations Manager to drive paid media performance and manage the marketing systems that support our growth.

Reporting to the Director of Demand Generation, you’ll own campaign execution, budget optimization, and HubSpot operations, helping us reach AI research labs and enterprise AI teams. This is a hands-on role for someone who enjoys turning marketing strategies into measurable pipeline, improving processes, and using data to make smarter decisions.

Your Impact

  • Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing (ABM) programs.
  • Manage paid media budgets, including allocation, pacing, and performance against pipeline goals.
  • Build targeted and retargeting audiences using account insights and intent data to improve campaign effectiveness.
  • Monitor cost per lead (CPL), cost per sales-qualified lead (SQL), and pipeline contribution through ongoing A/B testing and performance reporting.
  • Manage HubSpot operations, including workflows, forms, lead scoring, lifecycle stages, and marketing automation.
  • Improve lead routing, Sales handoffs, and data quality to support a more efficient conversion process.
  • Maintain UTM tracking standards and build attribution models and full-funnel dashboards that provide actionable insights to leadership.
  • Oversee marketing technology integrations and ensure email marketing compliance with GDPR, CAN-SPAM, and CASL.
  • Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy.

What You Bring

  • 3–5 years of experience in B2B performance marketing and marketing operations, ideally in a technology or SaaS environment.
  • Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership.
  • Strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management.
  • Familiarity with account-based marketing (ABM), intent data, and audience segmentation.
  • Proven ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics.
  • Practical experience using AI tools to improve everyday marketing workflows, efficiency, and campaign execution.
  • Strong attention to detail, analytical thinking, and the ability to manage competing priorities independently.
  • A proactive, results-oriented approach with a willingness to test, learn, and continuously improve.

Nice to Have

  • Experience in AI, machine learning, data, or related technology industries.
  • Familiarity with Salesforce administration or CRM integrations.
  • Knowledge of SQL or business intelligence tools such as Looker Studio or Tableau.
  • HubSpot, Google Ads, or LinkedIn Marketing certifications.

What Success Looks Like

Within your first 90 days, you’ll have taken ownership of our paid media programs, identified opportunities to improve campaign performance, and strengthened our marketing operations.

You’ll establish clear performance benchmarks, improve lead routing and scoring, and deliver reporting dashboards that Marketing and Sales can rely on. Success means maintaining paid media spend within the plan, reducing cost per SQL, and building a more reliable view of marketing’s contribution to pipeline.

Why You’ll Love Working Here

At Appen, we foster a culture of innovation, collaboration, and excellence. We value curiosity, accountability, and a commitment to delivering the highest quality AI solutions for frontier models.

You’ll work on complex challenges that shape the future of AI across industries and geographies, alongside talented people in a culture that values humility over ego. You’ll have the flexibility to deliver in a way that works for you and your team, supported by tools, resources, and development opportunities to continue to build your capability over time.

About Appen

Appen has been a leader in AI training data for over 30 years. We specialise in human generated data to train, fine tune, and evaluate models across generative AI, large language models, computer vision, and speech recognition. Our AI assisted data annotation platform and global crowd of more than 1 million contributors in over 200 countries support model pre training, supervised fine tuning, evaluation and benchmarking, safety and red teaming, and multilingual global expansion.

Compensation

Additional Information

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