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Area Sales Manager Spain

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Remote from
Spain
Salary
Undisclosed
Department
Sales
Employment
Full Time
Experience
Director
Published
Apply before
30 Nov 2026
Listing views
30
Application actions
1
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AI Summary

The role, at a glance.

Ajax Systems is seeking an Area Sales Manager to grow its electronic-security business across Spain, with particular experience required in Catalonia. The role combines regional business development, distributor onboarding, key-account relationship management, market analysis, and commercial negotiations. Candidates need at least three years of relevant security-industry sales experience and strong knowledge of access control, video surveillance, intrusion detection, or fire alarm systems. Success depends on creating effective sales strategies, managing multiple initiatives, and presenting technical solutions to executive-level stakeholders.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

4/5
EasyHard

Pace & Pressure

4/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThis is a senior field-sales role requiring both technical domain expertise and ownership of regional growth strategy. The manager must independently build partner channels, negotiate complex agreements, and balance several commercial priorities.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate
$75,000
US market range (per year)$60k–$95k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer pay amount is disclosed. The annual cadence is inferred from the full-time Area Sales Manager role; the figures shown are estimated annual USD market compensation for a comparable technical sales position and exclude variable bonuses and allowances.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How would you build a distributor network for Ajax Systems in Spain?

I would first map priority verticals, territories, and existing channel coverage, then profile distributors by technical capability, customer base, and growth potential. I would establish clear onboarding criteria, joint business plans, product training, pipeline reviews, and measurable revenue targets.

Describe how you would position a security solution to a senior customer stakeholder.

I would connect technical capabilities to the stakeholder's business risks and desired outcomes, such as improved site protection, lower operational complexity, and scalable monitoring. I would support the discussion with a tailored demonstration, relevant use cases, and a clear implementation path.

How do you manage a complex sales cycle involving partners, installers, and end customers?

I define stakeholder roles early, maintain a documented account plan, and align next steps after every interaction. Regular pipeline reviews, technical validation, and commercial checkpoints help prevent gaps between the distributor, installer, and end customer.

What market signals would you use to prioritize growth opportunities in Catalonia?

I would assess construction activity, target verticals, security-system replacement cycles, competitor presence, distributor coverage, and demand for cloud, IoT, and video solutions. I would combine this research with partner feedback and CRM data to focus resources on the strongest opportunities.

Tell us about your approach to negotiating a commercial agreement with a new partner.

I prepare by understanding the partner's economics, objectives, decision process, and alternatives. During negotiations, I focus on mutual value, define commitments on both sides, clarify pricing and support terms, and document an actionable launch plan after agreement.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 7,700 specialists.

We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Norway, Sweden, Denmark, Finland, Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa, and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.

The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection, and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.

Ajax Systems production includes 4 factories, 2 of which are located in Ukraine, 1 in Turkey, and 1 in Vietnam. At the same time, the company’s certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.

The company emerged against the backdrop of revolution and war. That’s why resilience is the cornerstone of the brand’s DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.

Personality profile:

  • 3+ years of experience in the electronic security industry or a similar industry.
  • Proven sales experience in the Catalonia region.
  • Strong technical knowledge of electronic security systems, including access control, video surveillance, intrusion detection, or fire alarm systems.
  • Proven track record of being involved in the entire sales process, from identifying new business opportunities, developing proposals and presentations, negotiating, and closing deals.
  • Developing and implementing successful sales strategies.
  • Excellent communication and interpersonal skills to build relationships with customers, partners, and industry experts at an executive level.
  • Strong analytical skills to analyze market trends, identify customer needs, and develop effective solutions.
  • Ability to manage and prioritize multiple projects and tasks simultaneously.
  • Knowledge of the latest technologies and trends in electronic security, such as cloud-based solutions, IoT, and AI-based analytics.
  • A strong combination of technical knowledge, sales expertise, and strong communication skills.

Responsibilities:

  • Develop and implement a strategic business development plan in Spain, aligned with company objectives and market trends.
  • Identify, evaluate, and onboard new distributors and partners across the region, ensuring coverage in key markets and verticals.
  • Identify and pursue new business opportunities that align with the company’s growth strategy.
  • Develop and maintain relationships with key clients, partners, and stakeholders.
  • Conduct market research to identify new trends, opportunities, and potential risks.
  • Analyze market data to develop and execute effective sales strategies.
  • Collaborate with cross-functional teams to ensure successful delivery of products and services.
  • Prepare and deliver presentations to potential clients and partners.
  • Negotiate contracts and agreements with clients and partners.
  • Manage and prioritize multiple projects and initiatives simultaneously.

We offer:

  • Competitive compensation that includes a base salary and performance-related bonuses.
  • A product that sells itself.
  • Freedom to make decisions and implement ideas.
  • A zero bullshit culture.
  • A strong and well-coordinated team of professionals.
  • Ambitious tasks and challenges.
  • Opportunity to work with the most recognized security system and develop your career.
  • Car allowance and all business expenses and work tools are covered by the company.

Compensation

Additional Information

We are working to ensure that people’s lives are calm and the world safe.

Let’s become a part of the team that creates in Ukraine a smart and useful global product.

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

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