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Regional Sales Director, Commercial, Growth | West| Remote

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Remote from
USA
Salary
USD 310k–360k / yr
Department
Sales
Employment
Full Time
Experience
Director
Published
Apply before
1 Dec 2026
Listing views
34
Application actions
3
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AI Summary

The role, at a glance.

Grafana Labs is seeking a Regional Sales Director to lead Commercial Account Executives and expand growth sales in the US West territory. The role owns sales strategy, pipeline development, territory planning, quota attainment, executive relationships, and talent development. Candidates need at least three years of sales leadership and eight years of direct-sales experience, including complex 2–6-month enterprise cycles and seven-figure deals. Success requires consultative selling, MEDDPICC, ROI modeling, and close partnership with Marketing, Solutions Engineering, R&D, and Customer Support. This is a high-impact leadership position in a fast-growing, remote-first observability company.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

5/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThe position combines revenue accountability, team leadership, strategic planning, and complex technical enterprise sales. It requires a proven ability to coach sellers while personally supporting high-value, multi-stakeholder opportunities.

Salary analysis

Estimated compensation compared with the broader US market for similar roles.

Estimated job median (per year)Market rate
$335,000
US market range (per year)$280k–$400k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses a US annual OTE/base compensation range of $310,000–$360,000 USD, with a midpoint of $335,000. Estimated US market compensation for a regional commercial sales director in enterprise SaaS is approximately $280,000–$400,000 annually; actual variable-pay mix and equity can materially affect total earnings.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How have you improved the performance of an underperforming sales team?

I begin by diagnosing root causes through pipeline quality, conversion metrics, deal reviews, territory coverage, and individual skill assessments. I then establish clear operating rhythms, targeted coaching plans, measurable leading indicators, and accountability while removing cross-functional obstacles that limit execution.

Describe your approach to managing a complex seven-figure sales opportunity.

I map the buying committee, validate business pain and quantified impact, identify the economic buyer, and build a mutual action plan. Using MEDDPICC, I continuously test qualification, align technical and business stakeholders, and involve executives or solution engineers at the moments that most advance the deal.

How would you create a sales plan for a new commercial territory?

I would segment the addressable market by fit, growth potential, technology environment, and buying signals, then set coverage and pipeline targets tied to quota. The plan would define account priorities, partner and marketing motions, hiring or capacity needs, forecast milestones, and weekly inspection metrics.

How do you coach account executives on value-based selling?

I coach reps to move beyond product features by uncovering operational pain, financial impact, and strategic priorities. We practice discovery, quantify ROI and cost-of-inaction, tailor messaging to each stakeholder, and use deal reviews to reinforce strong qualification and next-step discipline.

How do you partner with marketing, solutions engineering, and customer teams to drive growth?

I create shared goals around target accounts, pipeline generation, technical validation, and expansion opportunities. Regular account planning and feedback loops ensure that campaign insights, product expertise, implementation realities, and customer outcomes inform the sales strategy.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
Opportunity details

About this role.

Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI, giving teams (and their agents) unified visibility so they can see, understand, and act on all their disparate data, wherever it lives, and move at the speed of their ambitions. Customers, including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce, rely on Grafana Labs. We are a 100% remote company with team members across 40+ countries, backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital. Learn more at grafana.com and follow us on LinkedIn and X.

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity:

We’re looking for a Regional Sales Director, Growth who will be responsible for leading a team of Commercial Account Executives. As the RSD you will be asked to drive revenue growth, retain and attract new talent, and grow your customer base within your assigned territory. You will be recognized as a sales leader throughout the company – setting the tone and pace for your specified region. We are looking for an entrepreneurial sales leader – someone who thrives in a fast-paced, ever-evolving environment. You’ll spend your time developing and executing sales strategies, mentoring your team, and strategically partnering with groups across the organization.

You will guide your team through a consultative sales approach where you will learn about your prospect’s needs and then dive into the potential fit. Your expertise will be critical in helping articulate the value of our products and building strong relationships between the prospect and the Grafana sales team. Ideally, you come from a technical background and have sold visualization, application performance management, or cloud-based tooling before. If you have worked with open-source software before, that’s even better. This is a critical hire for the company and you’ll be working closely with the rest of the GTM leadership team. We are looking for someone who wants to sign up for that challenge and build something great.

What You’ll Be Doing:

  • Develop and mentor your sales team
  • Develop a pipeline to help over-achieve revenue targets
  • Direct sales activities by establishing sales territories, quotas, and goals
  • Build and maintain an annual sales plan (goals) in support of our organizational strategy and objectives
  • Meet with prospects and strategize with sales representatives to help close deals
  • Help the team prepare for QBRs and HBRs
  • Develop long-term, strategic relationships with key contacts within their account base
  • Strategically partner with Marketing, Solution Engineers, R&D, Customer Support and other functional teams

What Makes You a Great Fit:

  • Minimum 3 years of leading successful sales teams
  • Minimum 8 years of successful direct sales experience
  • Experience navigating complex sales cycles that can last 2-6 months
  • Excellent communication (written, oral) and presentation skills (in-person, virtual)
  • Comfort working closely and building relationships with C-Level executives
  • Consistent track record in shaping strategic seven-figure deals
  • MEDDPICC expertise
  • Experience working with ROI and cost modeling to educate and assist potential buyers
  • Excellent organizational, prioritization, and time management skills
  • Unwavering dedication to integrity and professionalism

Bonus Points For:

  • Background in technical applications, familiarity with OSS is a big plus

Compensation & Rewards:

In the USA, the OTE (On-Target Earnings)/Base compensation range for this role is $310,000-$360,000. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs’ success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.

*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

Why You’ll Thrive at Grafana Labs:

  • 100% Remote, Global Culture – As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.
  • Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.
  • Transparent Communication – Expect open decision-making and regular company-wide updates.
  • Innovation-Driven – Autonomy and support to ship great work and try new things.
  • Open Source Roots – Built on community-driven values that shape how we work.
  • Empowered Teams – High trust, low ego culture that values outcomes over optics.
  • Career Growth Pathways – Defined opportunities to grow and develop your career.
  • Approachable Leadership – Transparent execs who are involved, visible, and human.
  • Passionate People – Join a team of smart, supportive folks who care deeply about what they do.
  • In-Person onboarding – We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it.
  • Balance is Key – We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.

Equal Opportunity Employer: Grafana Labs is an equal opportunities employer. We welcome applications from everyone regardless of race, colour, nationality, origin, caste, sex, gender reassignment identity or expression, sexual orientation, age, religion or belief, disability, veteran status, genetic information, pregnancy, maternity, marital, family or carer status, or any other characteristic which is protected by local law. We believe that equality and diversity build a strong organisation, and we work hard to ensure that is the foundation of our organisation as we grow.

Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.

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