Suggested rewrite: Led a cross-functional initiative that improved [business outcome] by [measurable result], demonstrating experience relevant to this role...
Sales Manager (Team Lead) – UK North
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About this role.
Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5, 000 specialists.
We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.
The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.
Ajax Systems production includes four factories, two of which are located in Ukraine, one in Turkey and one in Vietnam. At the same time, the company’s certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.
The company emerged against the backdrop of revolution and war. That’s why resilience is the cornerstone of the brand’s DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.
Key Responsibilities:
Team Leadership & Strategy
Lead, mentor, and support the regional sales team in UK North to achieve individual and collective revenue targets.
Formulate and execute tailored market strategies and commercial plans for Ajax Systems products across the northern region.
Proactively identify and capture new business opportunities, securing meetings with key stakeholders and potential partners.
Strategize, prepare, and deliver compelling presentations to engage business partners, specifiers, and industry decision-makers.
Foster high-trust relationships with dealers, installers, and ARCs, ensuring clear communication of product features, benefits, and updates.
Advocate for the inclusion of Ajax Systems products in system specifications to influence purchasing decisions.
- Actively represent Ajax Systems at trade shows, marketing events, and industry exhibitions to enhance brand visibility.
Gather market intelligence and customer feedback to guide management on product enhancements and future offerings.
Business Development & Account Management
Partner Enablement & Market Presence
Qualifications & Requirements
Proven track record in B2B sales within the UK security sector (Intrusion, CCTV, Fire, or related security products).
Management Experience: experience with hiring, onboarding, leading, motivating, and directing a high-performing regional sales team.
Strong business acumen with an established network of contacts among UK distributors, installers, and integrators.
Understanding of UK security industry standards, distribution channels, and vertical sectors.
High technical competence with security products and the ability to conduct effective technical product demonstrations.
Excellent presentation, negotiation, and interpersonal skills.
Proactive, self-driven, and results-oriented with a strong hunter mentality.
Willingness and ability to travel up to 70–80% of the time across the UK North region as required by business needs.
Compensation
Additional Information
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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Core skills
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Sample interview questions
I would begin by assessing current revenue, pipeline quality, channel coverage, and team capability by territory. I would segment priority distributors, installers, integrators, and verticals, then set account plans, activity targets, and measurable conversion milestones. I would review progress weekly with the team and adjust investment toward the partners and opportunities with the strongest strategic value.
I have worked with partner ecosystems where success required both commercial alignment and technical confidence. My approach is to understand each partner's customer base, sales capability, and solution gaps, then provide relevant enablement, joint account planning, demonstrations, and regular pipeline reviews. This creates partner commitment while ensuring product value is communicated accurately to end customers and specifiers.
I establish clear territory ownership, revenue expectations, and operating rhythms so team members can act independently. I coach through deal reviews, field observations, and practical feedback rather than taking over opportunities unnecessarily. For strategic accounts, I involve the appropriate salesperson early, using my participation to remove barriers, strengthen executive relationships, and build team capability.
I would first identify the decision-makers, project requirements, risk factors, and existing technology preferences. I would connect Ajax capabilities to the customer's operational and security outcomes through a tailored demonstration, proof points, and clear technical documentation. I would then support the specifier and channel partner throughout the design and procurement process to protect the opportunity from competitive displacement.
I would track revenue attainment, pipeline coverage, forecast accuracy, opportunity stage conversion, new partner activation, partner-generated pipeline, and specification wins. I would also monitor field activity quality, including meetings with priority accounts, joint partner visits, training outcomes, and follow-up completion. These measures balance short-term bookings with the long-term health of the channel.
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