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Inside Sales Specialist – UK
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About this role.
Ajax Systems is an international tech company and the largest manufacturer of security systems in Europe, with over 4.5 million end users and 330K PRO users in more than 180 countries worldwide. The company offers end-to-end solutions for protecting homes and businesses оf any scale. To date, Ajax product portfolio includes 280 devices for intrusion protection, video surveillance, fire and life safety, and comfort and automation. The company employs 5,000 specialists.
We develop local teams because we understand local experts best comprehend market specifics. The company has sales representatives worldwide, including Norway, Sweden, Denmark, Finland, Italy, Spain, Germany, France, the United Kingdom, the USA, Australia, South Africa, and other regions. The Global Business Development team is like-minded people who share the ambitious goals of Ajax Systems.
The best software combined with powerful hardware has forever changed the perception of security systems for users and industry professionals. Being recognized at the biggest specialized exhibitions such as IFSEC, Expoprotection, and Intersec, as well as winning prestigious awards from industry-leading media like PSI magazine and GIT SECURITY, today Ajax is one of the most awarded security systems in Europe.
Ajax Systems production includes 4 factories, 2 of which are located in Ukraine, 1 in Turkey, and 1 in Vietnam. At the same time, the company’s certification according to the ISO 14001 standard ensures a minimal impact of production on the environment. The selection of components for Ajax device manufacturing is determined by the presence of manufacturer declarations confirming compliance with RoHS requirements.
The company emerged against the backdrop of revolution and war. That’s why resilience is the cornerstone of the brand’s DNA, and the fight against evil by creating the best security and automation devices is Ajax unwavering mission.
Key requirements:
- Proven experience in inside sales, preferably in a B2B environment
- Excellent verbal and written communication skills
- Goal-oriented mindset with a passion for achieving targets
- Strong customer service orientation with a passion for building and maintaining long-term customer relationships
- Ability to empathize with customers and provide solutions to their problems/ requests
- Proficiency in Microsoft Office suite (Word, Excel, Outlook) for creating documents, spreadsheets, and email communication.
- Familiarity with CRM softwares to manage customer interactions, track leads, and generate reports
- Self-motivated, resilient, and adaptable to a fast-paced sales environment
Responsibilities:
- CRM leads management, analysis and follow-up
- Partner Program quarterly results management, analysis and follow-up
- Distributors events: promo creation and follow-up, checking lists of participants, event feedback and improvements to increase sales and leads
- Ajax events: leads qualification/tracking and participants follow-up
- Follow up with clients post-sale to ensure satisfaction, resolve any issues, and secure repeat business and referralsDevelopment of an incentive program for KA according to the sales growth plan
- Make outbound calls to potential customers to promote and sell the company’s solutions
- Respond to inbound sales inquiries and follow up on leads generated by other sales channels
- Build and maintain relationships with customers, understand their needs, and provide solutions to meet their requirements
- Keep accurate and up-to-date records of customer interactions and sales activities in the company’s CRM systemCollaborate with other departments to ensure a seamless customer experience and resolve any issues that arise
- Provide regular updates to the management on performance and progress
- Managing and maintaining a database of all sales data (orders, payments, forecasts, performance, BDMs call cycles)
- Support the sales team in all aspects of the sales process, including lead generation, qualification, and follow-up
- Prepare proposals and other sales-related materials
- Coordinate sales events demonstrations and presentations
- Continuously strive to improve sales techniques, processes, and efficiency to maximize productivity and results
- Meet or exceed monthly and quarterly sales targets
We offer:
- Opportunity to work in one of the most recognized and innovative security manufacturers.
- Opportunity to take on new challenges, advance your career, and make a meaningful impact.
- Opportunity to be part of a fast-paced and dynamic environment that encourages creativity, critical thinking, and the exploration of new ideas.
- Competitive compensation that includes a base salary and performance-related bonuses.
- Work tools are covered by the company.
Compensation
Additional Information
We get to work every day and build a better security world for people. At Ajax Systems, we are all a part of something bigger than ourselves. Join us and be part of Ajax Systems company, where you will feel empowered to succeed!
Annual salary information is not provided for this position. Explore salary ranges for similar roles in our Salary Directory ›
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Role DNA
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Core skills
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Sample interview questions
I prioritize leads by fit, urgency, engagement level, and likely revenue potential. I use CRM tasks and defined follow-up cadences so high-intent prospects receive prompt contact while all other leads remain in a structured nurture sequence.
I would maintain complete records of calls, emails, qualification details, opportunities, and next actions. I would review conversion rates, lead sources, activity levels, and pipeline stages to identify bottlenecks and improve follow-up quality.
I would ask discovery questions to understand their current setup, risks, and decision criteria. I would then connect the relevant Ajax solution benefits to those needs, address objections with clear evidence, and agree on a practical next step such as a demonstration or follow-up discussion.
I would promptly clean and segment the attendee list, record qualification details in the CRM, and create tailored follow-up messages based on each contact's interest. I would track responses, schedule next steps, and share event conversion insights with the sales team.
I break large targets into weekly activity and pipeline goals that I can influence directly. I regularly review results, refine my approach using data and feedback, and stay focused on delivering useful conversations rather than relying only on short-term outcomes.
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