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Senior Sales Associate, API (L3)

AI Summary
CoinGecko is hiring a Senior Sales Associate to own the full enterprise API sales cycle in Malaysia. The role combines prospecting, technical discovery, solution scoping, negotiation, forecasting, account growth, and CRM discipline. The successful candidate will sell API and SaaS solutions to technical and business stakeholders while collaborating closely with Product, Engineering, Growth, and Operations. This is a senior individual-contributor sales role with mentoring responsibilities and a strong focus on pipeline creation, repeatable playbooks, and revenue performance. The position is remote for candidates based in Malaysia, with optional office access for collaboration.
Remote from
Malaysia
Salary
MYR 89,048–136,865 / yr
Department
Sales
Employment
Full Time
Experience
Senior
Published
Apply before
13 Dec 2026
Listing views
22
Application actions
2
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Opportunity details

About this role.

CoinGecko is a global leader in tracking cryptocurrency data. Operating since 2014, CoinGecko has built the world’s largest cryptocurrency data platform, tracking over 10,000 tokens across more than 400 exchanges, serving over 300 million page views in more than 100 countries, and handling more than 45 billion API calls every month. We are proud to have played a major part in mainstream awareness, adoption, and education of cryptocurrency globally.

We at CoinGecko believe that cryptocurrency and blockchain will define the future of finance, bringing greater financial and economic freedom around the world. In anticipation of that future, CoinGecko is building the foundation to scale cryptocurrency market data to serve billions.

This role is open to candidates who are based in Malaysia only. For more junior candidates, the hiring team may assess you as a Mid-Level candidate (L2). We practice transparent salaries and a level structure at CoinGecko: Annual OTE (50-50 base/commission split):

  • L3 Annual OTE – RM273,729
  • L2 Annual OTE – RM178,096

Learn more about our level structure at CoinGecko’s Career Progression.

What You Will Be Doing

  • API Sales: Drive the full sales cycle for API products, from prospecting and initial contact to negotiation and closing. Manage complex and high-value sales opportunities to consistently meet and exceed individual sales quotas.
  • Revenue Growth: Actively drive revenue growth by identifying upsell and cross-sell opportunities within existing accounts. Develop strategies to expand client usage of API plans and features, maximizing long-term value.

  • Sales Strategy: Provide valuable input into the sales strategy by sharing frontline insights on market trends, client feedback, and competitive positioning. Execute the go-to-market plan to penetrate target segments effectively.

  • Sales Forecasting: Maintain an accurate and timely sales forecast for your individual pipeline. Provide clear updates on deal progress and potential risks to sales leadership to assist in broader forecasting efforts.

  • Lead Generation: Proactively generate and qualify new business leads through targeted outreach, networking, and collaboration with the Growth team. Manage and nurture a pipeline of prospects to ensure consistent deal flow.

  • Relationship Management: Build and nurture strong, long-lasting relationships with key client stakeholders, including technical teams and decision-makers. Ensure a seamless onboarding experience and act as a trusted advisor to clients.

  • Solutioning & Technical Scoping: Lead the technical scoping process with prospective clients to deeply understand their needs. Develop and present tailored API solution proposals that align with their business goals, technical requirements, and budget.

  • Market Research: Stay informed on market trends, competitor activities, and new API use cases. Share insights with the sales and product teams to help refine our offerings and sales approach.

  • Sales Reporting & Analytics: Maintain accurate records of all sales activities in the CRM. Prepare regular reports on individual performance, pipeline status, and key deal metrics for review with management.

  • Sales Operations & Process Optimization: Adhere to sales processes and maintain excellent CRM hygiene. Contribute to continuous improvement of the team’s existing professional standards. Create playbooks from scratch, and not just building upon existing ones.

  • Collaboration: Work closely with Product, Engineering, Operations and other teams to ensure technical feasibility, smooth implementation, and high levels of client satisfaction.

  • Coaching: Act as a mentor for junior-mid sales team members and interns, providing guidance on deal strategy, product knowledge, and effective sales techniques.

  • You are required to support any ad hoc tasks as required by the company.

What We Look For In You

  • Proven Track Record: You have 3-5 years of experience in Enterprise SaaS sales, consistently exceeding targets, ideally in startups or fintech. You have strong technical sales expertise and are comfortable engaging with CTOs, Product Managers, and engineers.

  • Education: Bachelor’s degree in marketing, business, or related field is a plus.

  • Product Knowledge: You have a strong understanding of CoinGecko’s API product, customer needs, and the crypto/blockchain landscape.

  • Sales Knowledge: You are proficient in the full sales lifecycle (prospecting, nurturing, closing), pipeline management, and sales reporting.

  • Familiarity with Data Tools: You are proficient in CRM tools (e.g., HubSpot) and use data to manage your pipeline and sales activities effectively.

  • Familiarity with API Products: You have a strong understanding of API products, SaaS metrics (ARR, churn, etc.), and common customer use cases for APIs.

  • Strategy & Research Skills: You have strong market research, competitor analysis, and GTM strategy experience. You use a data-driven approach to forecasting and optimizing performance, with the ability to translate sales data into actionable insights to refine strategy.

  • Project Management: You have strong project management skills, handling multiple initiatives while managing risks, costs, and timelines. You possess high attention to detail, accuracy, and quality, ensuring top execution standards.

  • Entrepreneurial: You are self-motivated, resourceful, and have an entrepreneurial mindset with the ability to succeed in a fast-paced and highly agile environment.

  • Communication: You can build strong relationships with clients and internal teams through clear and compelling verbal and written communication.

  • Negotiation: You have solid negotiation and persuasion skills to close deals and secure favorable terms.

  • Leadership: You demonstrate leadership potential by mentoring others and acting as a positive influence on the team. You can work independently and drive initiatives forward.

  • Growth Mindset: You have strong critical thinking and problem-solving skills. You are passionate for continuous learning and staying ahead of industry trends.

  • Web3 Interest: You have a keen interest in blockchain, cryptocurrency, NFT, web3, and metaverse topics.

Compensation

Additional Information

Perks at CoinGecko:

  • Flexible Work Arrangement: We offer a flexible work arrangement that supports both remote and in-office collaboration. Our offices at 1Powerhouse (Malaysia) and WeWork (Singapore) are available whenever you want to connect and collaborate with your teammates.

  • Comprehensive Insurance Coverage: We provide life and hospitalization coverage for you, along with hospitalization coverage for your dependents.

  • Virtual Share Options: You’ll be entitled to virtual options, with terms and conditions.

  • Bonus: You’ll be entitled to a bonus, with terms and conditions.

  • Parking Allowance: Allocated on a claim basis to ease the cost of travelling.

  • Meal Allowance: You will be given a monthly fixed allowance of RM600 or SGD400 to subsidize the cost of your meals.

  • Learning Allowance: You will be allocated an annual budget of USD500 (claim basis) to help you continuously learn in the pursuit of your professional and personal development.

  • Social Activity Allowance: Want to set a date to watch a movie or play futsal with your colleagues? Get it organized and we subsidize a portion (claim basis) of the cost.

  • Annual Company Offsite: We gather once a year to meet each other in person, reflect on the year, and partake in social activities!

CoinGecko is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

Interested in being a Gecko? Hit the apply button to get started on your application!

Apply now >

This job listing has been manually reviewed by the Jobicy Trust & Safety Team for compliance with our posting guidelines, including verification of the company's legitimacy, accuracy of job details, clarity of remote work policy, and absence of misleading or fraudulent content.

Role DNA

A quick view of the complexity, pace, ownership and collaboration implied by the job description.

Job Complexity

4/5
EasyHard

Pace & Pressure

5/5
RelaxedFast-paced

Autonomy Level

5/5
GuidedFull ownership

Communication Load

5/5
IndependentCollaborative
AI insightThis role requires successful enterprise SaaS selling, technical API discovery, and the ability to manage complex opportunities from prospecting through closing. It also demands independent execution in a fast-moving crypto environment while coaching less-experienced team members.

Salary analysis

Estimated compensation compared with the broader MYR market for similar roles.

Estimated job median (per year)Market rate
MYR112,956.25
MYR market range (per year)MYR100k–MYR180k
AI insightThe yearly pay period is inferred from the job context; it was not explicitly stated by the employer. The employer discloses annual on-target earnings (OTE) of MYR 273,729 for L3 and MYR 178,096 for L2, with a stated 50/50 base-to-commission split. The estimated L3 annual base salary is therefore MYR 136,864.5, while the lower L2 base is MYR 89,048. The estimated Malaysia market base-pay range for a senior technical SaaS/API sales professional is MYR 100,000 to MYR 180,000 per year; these are AI estimates, not verified market research.

Core skills

Skills and capabilities most closely associated with this opportunity.

Sample interview questions
How would you qualify an enterprise prospect for CoinGecko's API products?

I would identify the prospect's data use case, current data sources, technical architecture, decision-makers, timeline, budget, and success criteria. I would validate expected API usage, reliability and coverage requirements, integration constraints, and the commercial impact of solving the problem before proposing a tailored plan.

Describe how you manage a complex sales opportunity involving both technical and business stakeholders.

I create a stakeholder map, confirm mutual business outcomes, and establish a clear evaluation plan with milestones, owners, and decision criteria. I run technical discovery with engineering or product teams, maintain executive alignment on value and commercial terms, and document risks and next steps in the CRM.

How would you build a predictable pipeline for a technical API sales motion?

I would define target segments and ideal customer profiles, combine targeted outbound outreach with partner and inbound opportunities, and track conversion by stage. I would regularly review pipeline quality, activity levels, deal velocity, and loss reasons to improve messaging, qualification, and forecasting.

What approach would you take to an upsell opportunity within an existing API customer?

I would review usage patterns, product adoption, business growth signals, and support feedback to identify a relevant expansion opportunity. I would then connect additional features, higher limits, or broader data coverage to a measurable customer outcome and present a phased commercial proposal.

How do you keep your sales forecast accurate in a fast-moving environment?

I use evidence-based stage definitions, validate close dates against customer actions, and update deal risks immediately after meaningful interactions. I separate committed opportunities from upside pipeline, monitor leading indicators such as technical validation and procurement progress, and communicate changes early to leadership.

This analysis is generated from the job description. Salary estimates, role characteristics and sample answers are guidance, not employer-provided facts.
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