Digital Marketing and Growth Strategy Lead

I built and operate a digital marketing agency serving more than 50 clients through an integrated model of strategy, paid acquisition, content, and digital experience delivery.

I manage Meta Ads and Google Ads initiatives, including audience planning, creative testing, conversion tracking, and campaign optimization. I lead client strategy from discovery through execution, coordinating campaign plans, copywriting, creative assets, and performance reviews.

I defined the scope and modular product roadmap for Lyra Suite, a multi-tenant B2B SaaS venture spanning Lyra Agency, Lyra Social, and Lyra LeadFlow.

I structure functional requirements, prioritization, and development workflows for CRM, planning, approvals, operations, social media, and automation capabilities. I coordinate AI-assisted development across a Next.js frontend, NestJS backend, API integrations, and workflow automations.

I introduced five real-user workflows and pilots within agency operations, connecting technical delivery with business requirements and iterative product development.

I supported paid-media campaign planning and execution alongside creative production, aligning marketing objectives with audiovisual campaign assets.

I contributed to multimedia creative production, including motion design and video production, to support online advertising campaigns.

I produced video and motion-graphics assets for audiovisual projects.

I supported filming, editing, and production workflows to deliver audiovisual content.

I worked as a teacher in state schools in Brazil.

I supported educational activities and classroom instruction.

I held a management role at Águia Gás.

I supported business operations and management activities.

I worked as a designer for Master Uniformes.

I contributed to visual design and creative production work.

Completed a Ph.D. in Sciences. Received a FAPESP research scholarship.

Completed a Master of Science degree. Received a CAPES/PROSUP scholarship.

Chemistry degree listed; completion year and exact degree name were not provided.