I am a performance marketer focused on Meta Ads, audience research, campaign optimization, and data-driven growth. I analyze audience behavior and performance data to understand what drives results and uncover practical opportunities for improvement.
Over five years, I built and optimized 10 beauty and fashion Instagram repost accounts as organic traffic acquisition channels. I used consumer trends, engagement signals, and audience research to inform content selection and ongoing optimization.
I generated 3,487 unique WhatsApp waitlist contacts for paid promotion services through soft calls to action in Instagram carousel posts and Stories. I also acquired 504 unique buyers across six registration batches through WordPress landing pages, WhatsApp Business lead management, and seven-day promotional campaigns.
I built a WordPress link-in-bio site that directed Instagram audiences to Shopee Affiliate offers. The site received 13.3 million website views from Instagram referrals and reached a peak of 795,575 affiliate clicks in April 2022.
My hands-on experience includes Meta Ads lead-generation campaign optimization, creative testing, conversion tracking, landing-page analysis, and performance reporting. I use data to identify why performance changes and translate insights into decisions that help businesses acquire customers and grow.
I bring analytical thinking, problem-solving, attention to detail, and independent learning to my work. I am particularly interested in performance marketing roles where I can improve paid acquisition outcomes through structured testing and measurement.
