Senior Sales Leader | Enterprise Technology

I lead business strategy, commercial execution, and end-to-end operational decisions for a logistics and transportation business. I manage key accounts, commercial negotiations, pricing, profitability, customer value, and long-term service relationships.

I contributed to annual revenue growth of MXN 3 million from 2023 to 2025 and developed growth initiatives totaling MXN 1 million over the last three years. I helped secure new contracts with minimum 20% margins, maintain gross margin near 40%, net profit above 20%, and customer retention and recurring business above 90%.

I coordinate customer and supplier relationships to control price increases, vehicle maintenance, travel costs, loading downtime, and operational risks. I lead stakeholder negotiations to meet customer commitments while protecting profitability and service quality.

I developed building automation and energy-efficiency opportunities for multisite customers, creating solutions with measurable savings and return on investment. I managed complete sales cycles, including opportunity identification, solution design, commercial strategy, contract negotiations, and account development.

I led the first LATAM project sold under a SaaS model, where the technology solution was installed and billed after results were achieved. I also worked with legal, finance, owners, investors, and other stakeholders to align project costs, specifications, risks, and commercial agreements.

My selected commercial impact included USD 3.5 million in energy monitoring and control projects for 400 AT&T stores, USD 1.5 million in SaaS power monitoring for ALSEA restaurants, USD 900K in no-investment power-saving projects for Fibra UNO, and a USD 10 million retail bidding opportunity.

I managed B2B and B2C opportunity identification, solution development, key-account growth, and full sales cycles through order entry. I developed accounts and market segments in government, quick-service restaurants, and retail while aligning activities with corporate and global marketing strategies.

I drove bidding, specification, delivery, and technical-support differentiation for retail and government accounts. My commercial results included a USD 750K retail opportunity with Costco, La Comer, and Grupo Salinas, a USD 300K government bidding opportunity, and USD 450K in high-efficiency HVAC orders designed to reduce energy consumption by up to 30%.

I created opportunities, developed technical-commercial solutions, and managed complete sales cycles for strategic accounts in automotive, banking, and hospitality. My portfolio included building automation, power monitoring, electronic security, data center, CCTV, fire alarm, and access-control projects.

I provided commercial and technical support for national-security initiatives, including the Safety City project in Mexico City with 300 IP cameras. I also developed SaaS models for modernization, expansion, new projects, and service-contract opportunities.

Key results included a USD 6.4 million automation maintenance services contract for Audi Plant Mexico involving 40 technical professionals, annual sales-plan overachievement of more than USD 1 million, and USD 700K in government orders generated through specification and bidding processes.

B.S. in Systems Engineering and Information Technology.

Lean & Six Sigma training.

Consultative selling skills training.

Cisco Certified Network Associate training.