Senior Performance Marketer & E-commerce Growth Specialist

I plan, manage, and optimize full-funnel paid advertising campaigns across Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads for e-commerce brands. I develop acquisition-focused strategies aimed at improving ROAS and supporting sustainable revenue growth across GCC and Egyptian markets.

I implement and troubleshoot tracking through Google Tag Manager, GA4, and Meta Conversions API. I analyze campaign data, customer behavior, and conversion funnels while collaborating with creative and development teams to improve creatives, landing pages, and checkout experiences.

I managed and optimized Meta Ads and Google Ads campaigns for e-commerce businesses. I developed retargeting strategies and lookalike audiences to improve customer acquisition efficiency.

I conducted structured creative testing across hooks, visuals, and value propositions. I monitored campaign KPIs, optimized budgets based on performance data, and maintained tracking consistency through UTM parameters and attribution practices.

I develop and execute paid acquisition strategies for e-commerce businesses in fashion, cosmetics, jewelry, and other product categories. I manage campaign structures, audience segmentation, creative testing, retargeting, and budget optimization.

I analyze CAC, average order value, conversion rates, and ROAS to guide marketing decisions. I use Microsoft Clarity, Hotjar, analytics dashboards, and Looker Studio reporting to identify conversion barriers and monitor advertising spend, revenue, and marketing efficiency.

I set up, managed, and optimized paid search and paid social advertising campaigns for e-commerce businesses. I analyzed Google Analytics data to understand traffic behavior and conversion performance.

I optimized budgets based on product performance and business priorities. I also supported retargeting through product catalog feeds and dynamic product advertisements while identifying opportunities to improve acquisition efficiency.