Senior Paid Media & Programmatic Specialist

I own end-to-end media planning, activation, optimisation, and post-buy reporting for PepsiCo brands including Doritos, SUN, and Quaker across the UK market. I manage approximately £200K in monthly media spend, with individual campaign budgets reaching approximately £1M, and oversee up to three campaigns at a time.

I plan and activate campaigns across Meta, TikTok, Reddit, Snapchat, Google Ads, and YouTube. My responsibilities include budget allocation, pacing, performance optimisation, experimentation, stakeholder presentations, and collaboration with media platform partners.

I managed an £800K campaign that reached approximately 25 million users across the UK. I have led more than ten creative and reach-and-frequency experiments, including CTV creative testing validated through additional environments and Brand Lift research.

I independently planned, activated, and optimised programmatic campaigns for clients including CCC, Foxy, Polkomtel, Wawel, and Otodom. I developed media strategies, optimisation recommendations, and custom solutions using DV360 and Adform.

I identified more cost-efficient media buying opportunities and contributed to new-business pitches that generated several hundred thousand PLN in programmatic media spend. I also onboarded and mentored three junior team members.

I worked with clients including Suzuki, CCC, Foxy, Polkomtel, and BOŚ Bank. I supported campaign implementation, optimisation, reporting, and the delivery of agreed KPIs.

I independently managed ongoing campaigns and contributed to effective programmatic campaign delivery through monitoring, optimisation, and client-focused reporting.

I supported programmatic campaign implementation, optimisation, and reporting for clients including Suzuki, CCC, and TU Europa.

I developed foundational experience in campaign activation, performance monitoring, and digital media reporting.

I edited and prepared original and commissioned video content for television programs.

I performed quality control of video materials and verified content against editorial guidelines.