B2B Sales Development Leader | Outbound Pipeline | SDR Team Leadership

I build the entire outbound and pipeline function as a one-person team, including targeting, list building, lead verification, multichannel outreach, follow-up, qualification, and handoff to sales.

I designed an AI-supported automation layer using Claude, Apollo, Clay, and task-management workflows for prospecting, data enrichment, and sequencing. I also created CRM structure and qualification frameworks, while optimizing messaging and targeting based on campaign opens and replies.

I develop go-to-market strategies, outbound engines, and partnership models for software, embedded technology, cybersecurity, SaaS, and fintech companies focused on CEE and Nordic markets.

I have built sales foundations, CRM processes, outreach sequences, LinkedIn campaigns, client-acquisition programs, and qualification frameworks for clients including int2code, Ragnarson, and p100.io. I also implement AI-supported sales automation with n8n, Make, Apollo, and Clay.

I joined NinjaOne's B2B SaaS sales organization as an SDR and opened the Polish market from zero through pure cold outbound. I set a company record by booking 56 demos in one month, developed prospect databases for Poland and CEE, and improved team email sequences.

I progressed to Senior SDR and Team Lead within six months. As Team Lead, I managed 15 SDRs across the UK, CEE, and the Nordics; recruited, onboarded, trained, and coached team members; and led the team above target in 12 of 15 months with 90% retention. I also localized CEE messaging and templates, increasing conversion by 20%.

I provided B2B and B2C sales consulting services in financial services, with a focus on cold outreach strategy and pipeline building.

I supported sales-development activities by shaping prospecting approaches and outbound processes.

I built and operated an insurance agency, managing sales activity and client relationships at scale.

The agency served more than 450 clients per month, achieved a 25% conversion rate, retained more than 85% of clients, and maintained 98% client satisfaction. I also developed a referral network responsible for 40% of new business.

I managed regional sales activities, key accounts, trade-fair lead generation, and CRM-based customer segmentation.

I delivered EUR 8.5M in annual revenue growth and increased regional market share by 30%. Trade-fair leads, key accounts, and segmentation contributed approximately EUR 500K annually.

I advised business customers and managed sales of banking and financial services products.

I closed a EUR 4.5M bank transaction in 2.5 weeks, achieving 200% of target. This performance earned Best Transaction of the Month, Quarter, and Year awards.

Law studies; program not completed.

Computer Science studies; program not completed.