I am a senior content, brand and communications professional with more than 20 years of experience in writing, editorial work, marketing, brand development and digital communications. I combine strategic thinking with hands-on writing, editing and operational delivery.
I have led end-to-end content strategy and operations across international, multilingual digital businesses, particularly in the online gaming sector. My work includes launching brands, defining positioning and tone of voice, producing campaigns, and maintaining quality across web, CRM, SEO, promotional and social content.
I am experienced in building practical content processes that improve planning, briefing, consistency and delivery. I have created style guides, brand guidelines, operational documentation and AI-assisted editorial workflows while retaining strong human quality assurance.
I work effectively with cross-functional teams including CRM, design, SEO, product, affiliates, translation and publishing stakeholders. I have led content operations, coordinated writers and translations, and supported content departments operating across multiple countries and brands.
Alongside my full-time career, I have worked as a freelance copywriter, journalist and translator for more than two decades. My work spans commercial, editorial, cultural, legal, policy, television, film, theatre and public-interest communications.
I am an EU citizen who works fully remotely across EMEA time zones. I am seeking senior remote opportunities where I can help organisations create clear, consistent and effective brand communications.
