Virtual Assistant | CRM Cleanup, Lead Lists & Sheets Reporting Upwork
I provide freelance data-operations support for small businesses, agencies, and sales teams. My services include CRM cleanup, lead research, list building, spreadsheet systems, reporting, and light automation.
I clean and standardize CRM data by removing duplicates, normalizing names, phone numbers, and email addresses, flagging invalid records, and documenting rules for repeatable processes. I create Excel and Google Sheets trackers, dashboards, and weekly KPI summaries using Looker Studio.
I also build lightweight Google Forms, Sheets, and Apps Script workflows for lead intake, routing, notifications, and daily digests. I work in checked batches, confirm formats before delivery, provide change logs, protect client confidentiality, and manually verify AI-assisted outputs.