Growth Marketer

Clients: Splenda (US and Canada Markets), Sir Kensington’s and Maille (Unilever)
● Managed team of 8 to meet quarterly client goals with budgets of over $14M while identifying opportunities to upsell new partner solution across Google Search, YouTube, Linear TV, Social (Meta: Facebook & Instagram, Pinterest), Programmatic Display (Yahoo DSP), Amazon (DSP & CTV), Hulu Connected TV, OOH, iHeart Radio, email, trafficking (cross-trained in-platform) Meredith, Food52, WebMD, and other direct digital properties
● Provided strategic guidance to cross-functional teams, optimizing campaigns and driving business growth through tailored solutions in Datoroma dashboard. Led bi-weekly meetings with clients and creative agency partners for enhanced client support
● Created researched based plans utilizing tools such as ComScore, YouGov, Kantar (competitive pulls), eMarketer to exceed goal of 30% market share, delivering over 55MM impressions over 3-month period driving 20M visits to Splenda.com, increasing website traffic 23% YoY and 85% quarter over quarter, beating CPM benchmarks by 50%+
● Fostered strong client relationship to shift from an agency retainer to a commission based business model
● Created and executed over 100 term sheets and contracts

● Achieved 3 consecutive years of record-breaking media engagement metrics for the Traveler’s Golf Championship by effectively managing an internal team and coordinating with 8 agency partners through daily connects and task delegation.
● Pitched new custom content proposals and strategic media plans to senior level executives that address key growth marketing KPIs for multiple lines of businesses (Enterprise, Personal Insurance, Technology, Public Sector, and Small Business)
● Launched first Comic Con and Reddit integration for Distracted Driving campaign of Zaadi’s Unfinished Story (2020 Clio Awards Bronze winning ad campaign by TBWA)
● Negotiated right of first refusal sponsorship deals with the New York City Ballet at Lincoln Center and UConn Sports
● Provided strategic and functional media knowledge with firm consultative POVs to meet and excel YOY KPIs
● Primary point of contact for clients and internal team on stewardship requests and of the day-to-day requirements of strategic planning on over 65 campaigns for team members across social, print, digital, analytics, and management of the associates through various projects and deliverables
● Documentation of media spends of $20M, budgeting, and funding sources across multiple lines of business (Mediatools)

● Growth marketing led for analytics, optimizations, and reporting for brand campaigns and internal reporting resulting in 30% increase of new users YOY in app downloads and consistently exceeded brand campaign delivery goals
● Developed national brand messaging, executed rebranding & product launch of HOOCH BLACK and TAP at SXSW across social, website blog content (WordPress), email (Mailchimp CRM), SMS, Mixpanel, Zen Desk, and in app digital ads to boost brand awareness
● Executed digital and onsite brand partnerships campaigns; collaborated with product team to create new app features by identifying solutions for client needs

● Managed branded content project ideation, design, management, and analytics for clients on tent pole events such as the American Music Awards, The Billboard Music Awards, and The iHeart Music Festival
● Led multiple 360 campaigns comprising of linear TV, digital, social, and influencer builds
● Created multiple national TV & digital commercials, bumper ads, and billboards for both T-Mobile and eBay
● Trained classes of up to 60 employees on content strategy

● Literature & Composition: Argumentative essays, expository essays, narrative writing, research projects, the production and distribution of writing, debates on controversial issues, and the use of rhetoric to create commercials and effective messaging

Adjunct Lecturer, NYU, The New School, Hunter, and LaGuardia College

Overall GPA: 3.8; college funded through full-time employment and scholarships

B.A. English Education August 2008 - June 2012
● Overall GPA: 3.8; Cum Laude; Dean’s List 2009 -2011; New York State Board Certified Secondary Education Teacher