Senior Account Manager / Project Manager & Marketing Specialist
About Me
I am a results-driven marketing leader with over 15 years of experience in leading national and regional brand activations, account management, and experiential marketing within the CPG, lifestyle products, entertainment, and service industries. Throughout my career, I have developed and executed innovative strategies for high-profile clients, consistently driving sales growth and building strong client relationships. I excel at building and leading cross-functional teams to deliver impactful events and experiential campaigns.
My expertise lies in managing complex projects from inception to completion, including logistics coordination, staffing, and performance analysis. I am passionate about customer-centric marketing and have a proven ability to drive user engagement through strategic planning and execution. I am skilled at leveraging data and sales insights to optimize campaign reach and impact.
I have extensive leadership experience recruiting, training, and coaching diverse teams, including brand ambassadors, field staff, and internal managers, to achieve performance goals. My strong interpersonal skills enable me to build and maintain relationships with clients, distribution partners, vendors, and agencies. I am highly organized and adept at managing multiple projects simultaneously while ensuring all timelines and deliverables are met.
Communication is one of my key strengths, allowing me to clearly articulate ideas, present reports, and provide updates to stakeholders effectively. I am proficient with Google Suite and Microsoft Office Suite, which supports my ability to manage data, reporting, and presentations efficiently.
I am eager to contribute to the growth and success of dynamic, high-performing brands in fast-paced environments while helping to reinforce a positive company culture. My goal is to continue driving impactful marketing initiatives that deliver measurable results and foster long-term client partnerships.
Skills
Communication SkillsProject ManagementData AnalysisOrganizational SkillsAccount ManagementComplianceStakeholder ManagementRelationship BuildingReportingStrategic PlanningTeam LeadershipBudget ManagementClient Relationship ManagementBudgetingVendor ManagementMarketing StrategyGoogle SuiteContract NegotiationTeam BuildingCustomer RetentionEvent PlanningTalent ManagementMarketing AnalyticsProgram Development
Education
No education data available.
Experience
Manage national and regional CPG demo programs across chain and independent retailers for a diverse portfolio of clients. Lead client communications, build strong relationships, and develop strategies aligned with client goals and KPIs. Oversee recruitment, staffing, and training of internal teams, coaching staff to enhance productivity. Leverage sales data and performance metrics to optimize scheduling. Coordinate logistics for experiential campaigns and generate weekly field activity reports with actionable insights.
Managed high-profile liquor promotions for major clients including Remy Cointreau, Stoli, and Kraken Rum. Oversaw recruitment, hiring, and scheduling of spokesmodels and brand ambassadors. Conducted audits of field staff to ensure compliance with company standards and legal regulations. Led large-scale sponsorship activations for major events such as NBA All-Star and Summer Jam.
Built strong relationships with Drive-In Theater owners and operators to enhance client engagement. Influenced account participation in pre-recorded concert events. Prepared and managed local event managers to lead teams and deliver seamless event experiences.
Designed and implemented event-specific interactive elements for local activations. Activated high-profile sponsorship events including NBA and NFL games. Managed inventory and company assets across multiple locations. Oversaw and optimized budgets across several markets.
Secured premier venues for events and organized an annual multi-city statewide tour. Developed and managed event budgets. Led marketing and promotional campaigns leveraging data analytics.
Directed marketing strategies including field, event, and viral campaigns. Planned and managed events and tours. Led staffing and talent bookings. Produced music and commercial content.
Led guerrilla, experiential, and street team marketing campaigns for various clients. Designed and executed impactful events. Managed campaigns for high-profile brands ensuring client satisfaction.
Negotiated merchandising space and promotional opportunities with retailers. Managed company vehicle operations and expense accounting.
Executed dynamic events for R.J. Reynolds including creation, promotion, setup, teardown, and product sampling. Managed inventory and distribution of promotional products. Built relationships with nightclub owners, managers, and local retailers.