Chief Operating Officer (COO) TROLLEE
Led company-level global expansion and monetization, scaling an emerging business line from zero revenue to more than US $10 million and managing a cross-functional team of approximately 60 people. Owned the full commercial lifecycle for major smart retail accounts including trade show prospecting, first meetings, trust building, solution framing, PPT creation, executive presentations, commercial negotiation, POC launch, pilot validation, commercial conversion, and expansion orders. Built and commercialized a full-stack smart retail portfolio spanning smart carts, digital twins, avatar shopping guidance, AI customer service, AI agent operating assistants, and high-precision indoor positioning. Won and developed flagship international accounts including Fair Price Singapore, AEON Malaysia, AEON Hong Kong, AEON Japan discussions, Checkers South Africa, and The Mall Group Thailand. Designed repeatable commercial models and pricing frameworks linking AI capabilities to measurable retail outcomes such as loss prevention, conversion uplift, operational efficiency, and customer engagement. Built an end-to-end cross-border delivery framework covering hardware production, logistics and customs, SaaS deployment, AI adaptation, POS integration, and overseas store implementation, ensuring high-quality execution in multi-country environments. Worked closely with engineering using agile methods to accelerate localization and customer-specific enhancements, including multilingual adaptation and market-specific feature delivery.