Growth Marketing & Business Development Manager

I am a growth-focused marketing and business development professional with extensive experience in strategic growth, performance marketing, and commercial partnership management across multiple sectors. My expertise lies in digital campaign optimization, customer base development, and data-driven decision-making aimed at increasing revenue and improving business outcomes. Over the years, I have successfully driven over 20% year-over-year revenue increases through strategic pricing and campaign optimization.

I have improved Return on Ad Spend (ROAS) significantly, from 2.5x to 3.8x, while reducing Customer Acquisition Cost (CAC) by 22%. My experience includes scaling international operations across 40 companies and managing over 3,000 employees within a short timeframe. I have managed more than 10 client accounts simultaneously, consistently increasing sales and brand visibility.

My core skills include marketing strategy and execution, performance marketing, brand positioning, business development, and key account management. I am proficient in managing advertising budgets up to €10,000 with continuous ROI optimization. I have hands-on experience with Google Ads, Meta Ads, TikTok Ads, GA4, GTM, Power BI, HubSpot, Salesforce, and Looker Studio.

Currently, I serve as a Marketing Manager at Excelsia Labs, where I design and execute comprehensive marketing and business development strategies, implement tracking frameworks, and manage client and partner relationships. Previously, I worked as a Senior Marketing & Business Development Consultant, managing multiple accounts and developing full-funnel marketing strategies.

I have also held leadership roles such as Deputy Head of Marketing at Zeedimension, where I led performance marketing strategies internationally and managed a global team of 50 employees. My background includes e-commerce management, team leadership, and technical support roles, which have contributed to my well-rounded professional profile.

I am passionate about leveraging data and technology to optimize marketing performance and drive business growth. I continuously seek to enhance my skills and certifications to stay ahead in the dynamic marketing landscape.