I am a growth-focused marketing and business development professional with extensive experience in strategic growth, performance marketing, and commercial partnership management across multiple sectors. My expertise lies in digital campaign optimization, customer base development, and data-driven decision-making aimed at increasing revenue and improving business outcomes. Over the years, I have successfully driven over 20% year-over-year revenue increases through strategic pricing and campaign optimization.
I have improved Return on Ad Spend (ROAS) significantly, from 2.5x to 3.8x, while reducing Customer Acquisition Cost (CAC) by 22%. My experience includes scaling international operations across 40 companies and managing over 3,000 employees within a short timeframe. I have managed more than 10 client accounts simultaneously, consistently increasing sales and brand visibility.
My core skills include marketing strategy and execution, performance marketing, brand positioning, business development, and key account management. I am proficient in managing advertising budgets up to €10,000 with continuous ROI optimization. I have hands-on experience with Google Ads, Meta Ads, TikTok Ads, GA4, GTM, Power BI, HubSpot, Salesforce, and Looker Studio.
Currently, I serve as a Marketing Manager at Excelsia Labs, where I design and execute comprehensive marketing and business development strategies, implement tracking frameworks, and manage client and partner relationships. Previously, I worked as a Senior Marketing & Business Development Consultant, managing multiple accounts and developing full-funnel marketing strategies.
I have also held leadership roles such as Deputy Head of Marketing at Zeedimension, where I led performance marketing strategies internationally and managed a global team of 50 employees. My background includes e-commerce management, team leadership, and technical support roles, which have contributed to my well-rounded professional profile.
I am passionate about leveraging data and technology to optimize marketing performance and drive business growth. I continuously seek to enhance my skills and certifications to stay ahead in the dynamic marketing landscape.
Design and execution of a comprehensive marketing and business development strategy; Implementation of GA4 + GTM tracking framework and weekly KPI dashboards aligned with financial targets; Management of client, supplier, and strategic partner relationships - negotiation and deal closure; Market and competitor analysis to identify growth opportunities and shape media strategy
Managed 10+ accounts simultaneously across e-commerce, health, retail, and consumer sectors equivalent to an agency environment; Developed full-funnel marketing strategies from market analysis through execution and reporting; Managed Google Ads, Meta Ads, TikTok Ads, and SEO campaigns with continuous optimization of CAC, ROAS, and conversion rates; Developed brand identity, content strategy, and corporate communications for multiple clients
Achieved 20% YoY revenue growth through strategic pricing, cost management, and listing optimization
Management of operations and a team of 15 in a globally recognized consumer retail brand
Management of operations and a team of 15 in a globally recognized consumer retail brand
Led performance marketing strategy in an international environment with presence in 40+ companies worldwide; Managed a global cross-functional team of 50 employees while overseeing multiple simultaneous campaigns; Grew revenues by up to 15% through optimized marketing strategies and operations
Managed e-commerce account and paid campaigns with budgets up to €10,000 - improved ROAS from 2.5x to 3.8x; Led a team of 10 employees across multiple sales channels
MSc in Digital & Social Media Marketing
Bachelor of Economics
This professional hasn’t added portfolio projects yet.
This professional hasn’t listed any services yet.