I am a digital marketing professional with 8+ years of international experience across the UAE, USA, Canada, Australia, Malaysia, and Pakistan.
My background spans performance marketing, SEO, paid media, content strategy, social media management, and marketing automation, with a strong focus on measurable growth and ROI.
I have led campaigns across Meta, Google, TikTok, and LinkedIn, and I enjoy using data, experimentation, and AI tools to improve campaign efficiency and speed up execution.
Throughout my career, I have worked with clients and teams in fashion, real estate, finance, F&B, e-commerce, and professional services, adapting strategy to different markets and business goals.
I have a proven record of improving lead quality, increasing revenue, strengthening search visibility, and building conversion-focused digital experiences.
I am seeking opportunities where I can contribute as a strategic, hands-on marketing leader and help a team grow through performance-driven, AI-enabled marketing operations.
Managed paid media campaigns across Meta, Google, TikTok, and LinkedIn, improved CPL and ROAS through AI-assisted optimization, built landing pages and CRM automations, and handled content calendars and client reporting.
Led a cross-functional marketing team, executed multi-channel paid campaigns, improved lead qualification and conversion rates, launched international investor campaigns, and developed branding assets and lead-generation content.
Spearheaded digital marketing for a luxury fashion brand, increased monthly revenue significantly, improved sales through ad optimization, and produced brand videos to strengthen engagement.
Improved keyword visibility, achieved top rankings for branded and solution-based keywords, executed backlink strategies, and enhanced UX, page structure, and conversion paths.
Developed SEO and content strategies for e-commerce clients, managed social media and email marketing campaigns, performed keyword and audience research, and analyzed performance using Google Analytics.
Designed and optimized brand websites and online presence, led integrated digital campaigns, created marketing materials, and monitored KPIs to refine strategy.
Bachelor of Media Studies, Mass Communication
Undergraduate degree in media studies and mass communication.
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