Senior Digital Marketing Strategist and AdTech Leader

I work directly with Reliance Group senior leadership and management teams on product strategy, AI-led marketing transformation, digital advertising strategy, and growth frameworks.

I have led product conceptualisation for affiliate marketing and creator-commerce ecosystems, developed AI transformation scorecards and dashboards, designed competitive media intelligence frameworks, and established Generative Engine Optimization strategy for AI-driven brand discovery.

I advise startup founders and growth-stage leadership teams on media strategy, product marketing, app growth, brand visibility, and go-to-market execution.

My consulting work includes user-acquisition planning, data-driven channel strategy, KPI and performance measurement frameworks, app-launch strategy, and optimisation of marketing roadmaps for measurable growth.

I progressed from a senior digital AdTech product and strategy consultant to VP, APAC, working with regional MDs, product heads, and C-suite stakeholders across APAC.

I owned product roadmap and GTM initiatives across programmatic, mobile, and CTV advertising, drove 15% sales growth, expanded publisher and partner strategy, and standardised KPI reporting across five APAC markets.

I founded and scaled a profitable digital advertising venture focused on native advertising, content distribution, and publisher monetisation. I held full P&L accountability and led business strategy, team building, sales, and operations.

I delivered more than 40 million page integrations across over 50 publisher partnerships within six months and achieved 30% market-share growth within 18 months through B2B sales, content-led acquisition, and performance advertising.

I led performance-driven user-acquisition campaigns across digital advertising and app store optimisation for the Mumbai local transit application.

I increased app downloads by 30%, implemented retention initiatives that reduced churn by 20%, and supported go-to-market and co-branded growth campaigns with Maharashtra transport and BEST bus departments.

I developed international publisher partnerships, media alliances, and customised media plans for global clients in digital entertainment markets.

My work contributed to a 40% increase in international sales and revenue, while proactive business development and C-level deal-making delivered a further 30% revenue increase.

I managed digital marketing, strategic alliances, telco partnerships, and VAS product-launch requirements, including operator agreements and regulatory coordination with Airtel.

I developed an automated marketing analytics dashboard for real-time leadership reporting and executed integrated campaigns to improve brand awareness and customer acquisition across mobile and digital channels.

I designed and implemented B2B marketing strategies for industrial products in partnership with business leadership.

I improved market penetration and increased sales leads by 20% through sales-funnel optimisation, packaging design, trade marketing, distributor engagement, and brand-positioning initiatives.

Master of Business Administration focused on Marketing and Insurance.

Bachelor of Engineering in Information Technology.