Commercial Strategy, Growth and Automation Leader

Led and structured the commercial area and managed five B2C sales channels.

Implemented and optimized commercial processes and CRM operations, contributing to an approximately 30% increase in investor clients.

Managed merchant commercial development with a focus on growth, performance, and expansion of the partner network.

Developed relationships and initiatives to improve merchant results and commercial reach.

Directed B2B opportunity-generation strategies for companies, primarily in technology and SaaS.

Coordinated SDR teams, segmentation, acquisition strategy, and performance tracking, achieving approximately 95% of qualified-meeting targets.

Managed retail-channel commercial strategy, business development, and identification of growth opportunities.

Supported the design and implementation of commercial initiatives to improve channel performance and expansion.

Design and implement commercial and growth strategies for companies across more than 15 industries and multiple markets. Developed initiatives that contributed to client sales increases above 30%.

Build commercial systems that maintain a consistent pipeline of real business opportunities and support new-market opening and expansion across Latin America.

Optimize commercial processes to improve revenue, productivity, and operational efficiency. Develop business intelligence models to identify markets, segments, and opportunities.

Integrate automation and artificial intelligence into research, analysis, opportunity generation, and opportunity management. Design methodologies, KPIs, workflows, and follow-up systems while leading execution teams.

Managed strategic accounts in retail, consumer goods, and traditional-channel segments.

Achieved 100% of Sell-In forecast and increased sales by 80% and product assortment by 120% through the implemented strategy.

Led a team and managed customers strategically, focusing on growth, adoption, Sell-Out, and reducing lost sales.

Identified upselling opportunities and coordinated across commercial, operations, support, and development teams. Led a regional Customer Success process-standardization project for Latin America.

Managed replenishment and forecasting for ten categories while maintaining in-stock levels above 93%.

Optimized coordination among suppliers, operations, logistics, and commercial teams, supporting campaigns with 100% implementation.

Commercial Engineering degree with a specialization in Finance.