Senior Account Manager

Owned client-facing acquisition programs for enterprise and mid-market accounts, translating performance data into budget and campaign recommendations for senior stakeholders.

Coordinated paid, KOL, affiliate, creative, and partner work across internal and external teams. Managed a partner network of more than 600 creators and KOLs, contributing to a 40% increase in engagement and CTR across X, Galxe, and Zealy, while establishing reporting rhythms across Hong Kong, China, Korea, and Southeast Asia.

Managed distributor and regional stakeholder relationships across Vietnam, Japan, and Korea, adapting go-to-market direction to local partner needs.

Built multi-market performance reporting for regional leadership and coordinated localized content, webinars, and trade activations. Increased social impressions by 191% and mentions by 248%.

Owned Web3 client relationships from proposal development through launch delivery for a portfolio of projects. Go-to-market campaigns supported more than $1M in aggregate launchpad fundraising pools while reducing service delivery costs by 50%.

Managed a 10-person client delivery team and standardized workflows across strategy, creative, community, and reporting, improving execution efficiency by 30%. Increased ARPU by 44% and new-buyer conversion by 119% through funnel analysis and client recommendations.

Led client-facing campaign delivery and results reporting for testnet and mobile app campaigns across Southeast Asia and Japan.

Generated more than 72,000 signups and 2,000 downloads across separate products. Managed an ongoing creator and partner community of more than 300 members while coordinating multi-market delivery.

Managed partner relationships and campaign delivery for a multi-client launchpad portfolio in Vietnam.

Contributed to 200% community growth and a 50% increase in lead conversion. Built and led a 15-person marketing and community team supporting client delivery and partner pipelines.

Owned prospecting, proposal development, presentations, negotiation, and closing for new-business opportunities during the COVID period.

Won $250K in new business within two months without warm leads. Managed client communication and coordinated campaign delivery across creative, production, and digital specialists.

Led account management, pitching, strategic development, vendor negotiation, and integrated campaign delivery for clients including Riot Games, be app, Google Digital 4.0, and El Gaucho. Achieved a 70% pitch win rate and saved clients $20K through vendor renegotiation.

Led the be app social campaign, increasing page engagement by 30%. As sole account lead for El Gaucho's six-month campaign, directed strategy, ideation, content, paid media, SEM, SEO, Google My Business optimization, and A/B testing; page engagement rose 285% and sales increased 50% month over month.

Developed and presented integrated marketing proposals and strategic plans for clients.

Achieved a 90% pitch success rate and coordinated clients and internal teams through campaign execution.

Delivered complex events for up to 60,000 attendees, managing vendors, budgets, government coordination, sponsor requirements, milestones, and cross-functional execution. Improved project performance by 20% through stronger tracking and budget governance.

Served as in-house agency lead for Soul Academy and delivered the 2018 Seed & Spark Summit end to end. The three-day education summit included international partnerships, 11 international speakers, 400 attendees, and more than 30 local media placements.

Managed daily client relationships for Toyota, Lexus, and LG, coordinating account, creative, media, digital, and production teams.

Co-developed creative concepts, offline launch events, and marketing plans for Toyota Fortuner and Innova. Campaign results included 903 Fortuner units sold in the first month, up 86% year over year, and 1,035 Innova orders after launch.

B.A. in Marketing. Bronze Winner, MMA Smarties 2021, Vietnam Social Impact.