Marketing & Business Development | Brand Management | B2B Sales

Responsible for brand positioning and go-to-market in national and international B2B markets, supporting the sales team's client acquisition efforts. Plans and organizes participation in industry trade fairs and events, generating qualified leads for the sales pipeline. Coordinates product development timelines with sales and production teams to shorten time-to-market. Manages brand social media and digital communication.

Created and manages a beauty and aesthetics brand from concept to operation, including commercial, digital, and team strategy. Owns business management including purchasing, back office, and operations. Recruits and leads operations and customer support teams. Negotiates and manages partnerships with digital influencers and PR contacts to drive client acquisition.

Led and mentored the B2B sales team against revenue targets. Defined and monitored sales KPIs and pipeline metrics. Developed new B2B business through active prospecting and acquisition of new accounts.

Prospected and acquired new B2B clients through outbound outreach and cold calling. Sold B2B services while meeting and exceeding sales targets. Managed and grew a portfolio of 15 B2B client accounts from prospecting through long-term retention.