Social Media and Paid Advertising Specialist

Managed Meta Ads campaigns for app downloads, lead generation, and brand awareness, including audience targeting, creative testing, optimization, and reporting.

Managed Facebook and Instagram content, community engagement, direct messages, and comments to support user acquisition. Monitored app installs, lead quality, and CPL and made ongoing performance improvements.

Directed paid advertising across Google Search and Meta, covering strategy, creative direction, budget allocation, and daily optimization. Increased qualified residential leads by 30%.

Used geo-fencing, demographic targeting, Meta Instant Forms, optimized schedules, and A/B tests of creatives and landing pages. Reduced CPL by 25%, increased conversion rate by 22%, and achieved a 4.5:1 ROAS on high-ticket installs.

Managed Google Ads for a VTU and digital payment platform to generate high-intent traffic and sales, maintaining approximately 4:1 ROAS.

Increased website traffic by 35% through paid search, SEO, and content optimization. Improved performance through keyword targeting, audience segmentation, Smart Bidding, A/B testing, and landing-page conversion optimization.

Managed the full social media presence across Instagram, Facebook, X, and TikTok, from content ideation through community management and reporting.

Scaled Meta and TikTok paid social campaigns through targeting, creative testing, and budget allocation. Delivered a 35% ROAS uplift, 40% growth in social engagement, and 20% follower growth.

Built and executed TikTok, Instagram, and Snapchat social strategies aligned with Gen-Z trends, generating more than 40% growth in brand engagement.

Created 3D and video content that improved viewer retention by 25%, collaborated on Meta and TikTok advertising creatives, maintained 4:1 ROAS on fashion campaigns, and managed large online communities.

Managed Google Ads campaigns for app downloads and high-intent website traffic, including keyword strategy, audience targeting, budget allocation, and optimization.

Increased ROAS by 35%, increased conversions by 22%, and reduced CPA by 20% through Smart Bidding, search-term optimization, high-intent targeting, and testing of ad copy, keywords, and landing pages.

Managed social media, email, and paid-media campaigns, increasing engagement by 50%.

Improved Google Ads ROI by 35% while reducing CPC by 20%, and developed SEO-focused landing pages that improved website conversion by 30%.

Directed performance campaigns for luxury launches targeting high-net-worth investors, increasing qualified leads by 30%.

Managed a multi-million AED Google and Meta advertising budget, improved CPL by 25%, and built 360-degree digital plans covering SEO, paid media, and visual content that increased organic brand search by 40%.

Led omnichannel marketing campaigns across paid social, SEO, and email, delivering 45% organic traffic growth and first-place rankings for more than 10 keywords.

Managed large-scale Meta and TikTok ad spend using A/B testing and audience segmentation, increasing ROAS by 35%, achieving 4:1 return, improving social engagement by 40%, and increasing paid-social conversion rate by 22%.

Managed Instagram, TikTok, and Twitter content, paid campaigns, and community engagement, increasing social engagement by 40% within three months.

Managed Google Ads and paid social at approximately 4:1 ROAS, increased organic traffic by 25% through SEO and content optimization, and planned multi-platform content to improve reach and audience retention.

Managed Instagram and LinkedIn strategy, increasing high-intent engagement by 40%.

Supported global campaign and product-launch social coverage, contributing to 25% follower growth and improving conversion rates by 22% through social analytics.

Master of Business Administration degree.

Bachelor's degree in Marketing.