I am an experienced and adaptable product, project management, customer service, and marketing research professional based in Tlaquepaque, Jalisco, Mexico. I have collaborated across global markets, including the United States, Canada, and Japan.
I lead cross-functional teams and projects, consistently working closely with executive leadership, including CEOs and VPs. My experience includes managing product departments, coordinating company-wide initiatives, and supporting successful product launches.
I have strong experience with customer service operations, including establishing bilingual support teams, developing training materials, and creating knowledge bases and tools for agents. I focus on improving collaboration between customer service and development teams.
I am skilled in requirements analysis, user stories, use cases, business modeling, mockups, wireframes, and Agile and Lean Startup methodologies. I have managed end-to-end software development lifecycle activities for education technology projects.
My marketing and consulting background includes market research, business model development, marketing leadership, and cost-effective market testing. I have consulted on more than 20 projects across diverse business and marketing areas.
I continuously learn and adopt emerging technologies to help organizations succeed. I am proficient with Google Workspace, Salesforce, Microsoft tools, and SQL-based reporting, and I communicate professionally in English.
Manage diverse company-wide projects and coordinate updates, changes, and new feature requests in Salesforce CRM. Maintain a record of successfully delivering projects across the organization.
Direct the product department and lead teams of up to 30 members. Oversee new product launches and collaborate directly with the company leadership team.
Led the establishment and training of a bilingual customer service department. Created training materials, a knowledge base, and operational tools for customer service agents.
Managed special projects and facilitated collaboration between development and customer service teams. Generated SQL-based database reports and analyzed customer data to produce actionable insights.
Oversaw the end-to-end software development lifecycle for private-school solutions. Designed more than 300 system screens and sketches to support product and development activities.
Created user stories and use cases for the development team, conducted requirements analysis, and developed business models. Secured government funding through applications to FIT, INADEM, and RETO ZAPOPAN.
Consulted on more than 20 projects across marketing, market research, and business model development. Led the marketing department and supported multifaceted consulting engagements.
Designed cost-effective market tests with reported accuracy of 80%. Managed projects involving marketing strategy, research, and business development.
Bachelor of Arts, Marketing
B.A. in Marketing.
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