I am a high-energy B2B marketing leader specializing in transforming complex technology and product concepts into strategic content, compelling messaging, and integrated campaigns that drive engagement, demand, and business results.
I bring deep expertise in product marketing, go-to-market strategy, demand generation, brand strategy, digital marketing, account-based marketing, and content strategy. I excel at translating enterprise software and technical capabilities into clear, audience-focused value propositions.
Throughout my career, I have led cross-functional stakeholders and marketing teams through complex initiatives with a collaborative, people-first approach. I focus on strong relationships, shared purpose, operational excellence, and fast, accurate execution.
I have developed full-funnel campaign assets including whitepapers, case studies, video scripts, blogs, social content, customer narratives, sales enablement materials, and executive messaging. My work has supported cloud ERP, aviation, consulting services, finance, IT, and enterprise technology audiences.
I have experience leading global campaigns, editorial planning, content syndication, localization, and regional activation. I have also used AI and large language models to improve sales enablement and customer outreach.
I am a results-oriented marketing professional who combines strategic thinking with hands-on content development to build brand credibility, improve adoption, generate qualified leads, and support sales growth.
Led a team of three marketers creating whitepapers, case studies, video scripts, blog posts, and social content for full-funnel campaigns supporting Flightdeck, Crew, and Fleet Ops products.
Architected an account-based marketing strategy for airline fuel-saving solutions. Developed content-syndication programming that generated 180 leads, including 61 director-, VP-, and C-suite-level decision-makers.
Developed integrated content, messaging, and market-facing narratives for Oracle Fusion Cloud ERP, EPM, and risk management and compliance SaaS solutions. Translated complex enterprise technology into clear value for finance and IT audiences.
Spearheaded the AI for the CFO awareness campaign, including the messaging house, bill of materials, and campaign narrative, increasing organic traffic to Oracle.com. Created sales enablement and multichannel campaign assets and delivered quarterly cloud ERP training for Oracle Sales Academy graduates.
Trained large language models to pilot and deploy AI-powered sales enablement tools that helped sellers curate and personalize customer outreach.
Created value-driven content for IT and technical audiences, translating SAP S/4HANA Cloud capabilities into compelling business outcomes. Led a global S/4HANA adoption campaign across the ERP installed base, achieving more than 80% regional execution and a strong adoption rate.
Developed customer success stories and case studies used across global campaigns, events, social channels, and sales enablement, including features in The Wall Street Journal and Forbes. Supported communications and analyst relations with consistent campaign, partner, and customer messaging.
Partnered with global and regional stakeholders to integrate consulting services content into campaigns spanning analytics, business transformation platform, and data management. Managed editorial planning for more than 50 SAP Services pages, including content syndication, localization, and brand-standard compliance.
Worked as a Communications Specialist supporting healthcare communications initiatives.
Worked as a Marketing Manager supporting marketing initiatives.
Worked as a Creative Services Account Executive supporting client and creative services needs.
Worked as a Communications Specialist supporting corporate communications.
Created marketing and technical written content.
Master of Arts (MA), Communication
Bachelor of Arts (BA), English
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