I am a B2B marketing leader who transforms complex technology and business ideas into strategic content that drives engagement, demand, and measurable business results.
I specialize in integrated marketing, content strategy, go-to-market planning, demand generation, campaign development, and messaging for enterprise software and commercial aviation audiences.
I have led cross-functional teams and global initiatives, creating full-funnel assets including whitepapers, case studies, video scripts, blogs, social content, customer stories, and sales enablement materials.
My experience includes translating ERP, EPM, risk management, SaaS, cloud, AI, and consulting-services capabilities into clear narratives for finance, IT, technical, and executive audiences.
I bring a collaborative, people-first leadership style and focus on building strong stakeholder relationships, enabling teams, and executing complex initiatives with speed, accuracy, and accountability.
I also use AI and large language model capabilities to improve content development and sales enablement, while applying SEO and answer engine optimization practices to increase discoverability and organic engagement.
Led a team of three marketers creating whitepapers, case studies, video scripts, blog posts, and social content for full-funnel campaigns supporting Flightdeck, Crew, and Fleet Ops products.
Architected an account-based marketing strategy for airline fuel-saving solutions. The associated content-syndication program generated 180 leads, including 61 director-, VP-, and C-suite-level decision-makers.
Developed integrated content, messaging, customer narratives, and multi-channel campaign assets for Oracle Fusion Cloud ERP, EPM, and Risk Management and Compliance SaaS solutions. Translated complex technology into value-oriented messaging for finance and IT audiences.
Led the AI for the CFO awareness campaign, including its messaging house, bill of materials, and market-facing narrative, helping increase organic traffic to Oracle.com. Delivered Cloud ERP training for Oracle Sales Academy graduates and trained large language models for AI-powered sales enablement tools.
Created value-driven content for IT and technical audiences and translated SAP S/4HANA Cloud capabilities into business outcomes. Led a global S/4HANA adoption campaign across the ERP installed base, achieving more than 80% regional execution.
Developed customer success stories and case studies used across global campaigns, events, social channels, and sales enablement, including stories featured in The Wall Street Journal and Forbes. Managed editorial planning for more than 50 SAP Services pages and partnered with global and regional stakeholders on consulting-services, analytics, BTP, and data-management campaigns.
Held a Communications Specialist role at Siemens Healthcare.
Specific employment dates and responsibilities were not provided in the resume.
Held a Marketing Manager role at AMResorts.
Specific employment dates and responsibilities were not provided in the resume.
Held a Creative Services Account Executive role at Project Management Institute.
Specific employment dates and responsibilities were not provided in the resume.
Held a Communications Specialist role at Automated Financial Systems.
Specific employment dates and responsibilities were not provided in the resume.
Held a Marketing and Technical Writer role at GHR Systems.
Specific employment dates and responsibilities were not provided in the resume.
Master of Arts (MA), Communication
Bachelor of Arts (BA), English
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