Michał Rowiński
Michał Rowiński

AI Product Owner | GenAI Product Builder

Actively looking · Member since 4 Oct 2026
Location
Warsaw, Poland
Desired salary
Unspecified
Work preference
Hybrid
Experience level
Senior

About

Professional summary

I am an AI Product Owner and GenAI product builder based in Warsaw, Poland. I combine product ownership, hands-on web application development, analytics, and commercial experience to build practical AI products.

I am the co-founder of SyncBooster.pl, a SaaS platform where an AI assistant creates, schedules, and publishes social media content. I design the product experience, AI agent flows, prompts, landing pages, frontend and backend functionality, and conversion measurement.

I have production experience with LLM-powered assistants, prompt engineering, model selection for cost and quality, human-in-the-loop workflows, and AI observability. I work with tools such as Langfuse, PostHog, Sentry, n8n, AI SDK, and modern JavaScript application frameworks.

My approach is data-driven and focused on measurable business outcomes. I build conversion funnels, implement attribution and event tracking, run gradual feature rollouts, and use product analytics to optimize activation, publishing, and payment flows.

Before building SaaS products, I spent nine years in retail category management at Lagardère Travel Retail. I managed assortments, supplier negotiations, pricing, promotions, planograms, and profitability analysis across a network of more than 800 stores.

I am available immediately and open to hybrid or remote opportunities where I can lead and build AI-enabled digital products.

Notice period: Available immediately

Skills

21 capabilities

Tech stack & tools

Working toolkit

Analytics

Data Stores

Development

Languages & Frameworks

Experience

Career history

Co-founder & Product Owner SyncBooster.pl

I designed the product concept and user flow for a SaaS platform where users submit media and a short prompt through chat, then an AI assistant analyzes the content, drafts channel-specific social posts, and schedules or publishes them after user approval. I also delivered the Studio module for AI graphic generation and Instagram and Facebook Stories publishing.

I design and operate production GenAI workflows, including onboarding and social-media AI assistants, an intent router, research, media-description, and brand-memory calls. I work across the landing page, Next.js frontend, NestJS backend, TypeORM, conversion funnel, analytics, quality, and observability. The product uses Langfuse prompts, PostHog event tracking and funnels, Sentry error tracking, automated tests, and feature-flag-based gradual releases.

Category Manager, Beverages Lagardère Travel Retail

I manage beverage assortment decisions for more than 800 stores using sales data. My responsibilities include supplier negotiations, contracts, channel pricing, and promotion profitability analysis.

I centrally roll out planograms across the retail network. This work inspired me to build mrplanogram.pl, a tool for visual and data-based planogram management.

Junior Category Manager Lagardère Travel Retail

I co-managed soft drinks and alcohol categories for a large travel retail network. I supported assortment, supplier, pricing, and promotional decisions using commercial and sales data.

I developed category-management experience while collaborating on planograms, profitability analysis, and category execution across stores.

Trade Specialist Lagardère Travel Retail

I worked on promotions, sales analysis, and planograms within the retail organization. I supported commercial initiatives with data-driven analysis and store-level execution.

The role strengthened my understanding of retail operations, promotional performance, product placement, and assortment management.

Promotions Specialist Lagardère Travel Retail

I coordinated promotional activities, including the Coca-Cola FIFA 2018 redemption campaign on the retailer side. I worked with campaign stakeholders to support effective rollout and execution.

This role provided hands-on experience in promotional coordination, retail campaigns, and cross-functional commercial operations.

Education

Learning history

Vistula University, Warsaw

Master's degree, Finance and Accounting (Internal Audit)

Master's degree in Finance and Accounting with a specialization in Internal Audit.

Vistula University, Warsaw

Bachelor's degree, Finance and Accounting

Bachelor's degree in Finance and Accounting.

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