I am a Spanish digital media and insights professional with more than 10 years of international experience in quality evaluation, analytical review, media operations, and data-driven digital environments.
I currently lead cross-media measurement and brand-lift studies, analysing campaign effectiveness, incremental reach, and brand metrics to provide clear recommendations for media and marketing decisions.
My background includes programmatic advertising, digital media planning, campaign execution, account management, and operational leadership. I have managed teams, optimised internal processes, and aligned delivery with client and business objectives.
I have also led digital quality work in a Google project environment, applying quality standards, identifying performance issues, and improving advertising strategy effectiveness.
I bring strong analytical thinking, attention to detail, communication, and problem-solving skills. My international experience in Denmark, Spain, Ireland, and Canada has strengthened my adaptability and ability to collaborate across professional and cultural contexts.
I lead cross-media measurement and brand-lift studies to assess campaign effectiveness across channels.
I analyse incremental reach and key brand metrics, translating campaign data into actionable insights that support media and marketing decisions.
I supervised campaign execution and improved internal processes to increase efficiency, productivity, and delivery against strategic objectives.
I led the Account Management team, monitoring performance and ensuring work remained aligned with client goals and business priorities.
I managed digital advertising inventory acquisition and optimised media spend through automated platforms to maximise campaign impact and return on investment.
I progressed into the supervisor position after working as a Display & Programmatic Media Specialist.
I supervised advertising strategies in a Google project environment, ensuring quality standards were met while improving performance and effectiveness.
I was promoted from Quality Analyst to Digital Quality Lead, taking on leadership responsibility for digital quality work.
I developed and executed digital media strategies for Samsung projects, focused on maximising campaign reach and effectiveness.
I contributed strategic planning expertise across digital channels to support successful campaign delivery.
I supported the strategy and execution of digital advertising campaigns for key client projects.
I contributed to media planning, campaign coordination, and delivery in a digital media environment.
I completed a professional development period in Copenhagen focused on leadership, communication, and problem-solving.
I also developed knowledge of evolving digital marketing and advertising technology trends.
I completed an international development period in Toronto focused on leadership, teamwork, and language skills.
This period strengthened my ability to adapt to new professional and cultural environments.
Degree in Advertising and Public Relations, Advertising and Public Relations
Training in communication strategies, marketing, and corporate image management.
Advanced Media Course, Media
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