International B2B Sales Leader and Business Development Manager

I co-founded a growth and technology agency serving estate agents, property developers, and builders in Belgium, the Netherlands, and Brazil. I developed the go-to-market model around exclusive regional partnerships, strategy sessions, growth audits, and contractual lead-generation results guarantees.

I manage performance marketing and conversion systems, including Meta and Google Ads funnels, regional audience analysis, ad copy, creative, lead forms, landing pages, retargeting, CRM processes, and analytics dashboards. I have managed more than €1 million in advertising budget.

I also build websites, social media content programs, and AI-powered WhatsApp follow-up workflows that respond to leads 24/7, qualify prospects, and hand them to sales teams. I helped expand the agency into Brazil and lead growth and technology across both markets.

I led and coached a team of 14 construction advisors, each responsible for at least €100K in monthly sales. I set commercial targets, recruited and trained staff, and used coaching plans and sales competitions to improve performance.

I owned the complete sales cycle from quotation and tender preparation to production handover. I also managed departmental budgets, pricing, and delivery terms based on market trends and cost considerations.

I supported demand generation through marketing campaigns, events, open houses, showroom displays, and targeted CRM email campaigns. I monitored click-through and conversion rates to improve campaign performance.

I advised B2C customers on insulation and air-conditioning solutions, conducting on-site assessments and measurements to recommend suitable technical options.

I managed the full sales pipeline from technical quotation through signed order, building relationships with clients and maintaining a structured sales process. I was recruited by Cralux for a Sales Manager position.

I drove sales of Accoya high-performance modified wood across Belgium, Luxembourg, and France for a publicly listed international manufacturer. My territory generated more than €25 million in annual turnover and over €2 million in monthly revenue through distributor sales.

I led and mentored international distributor sales teams, consistently exceeding regional targets. I developed territory-specific sales strategies aligned with global objectives and strengthened distributor and partner performance.

I built relationships with architects, specifiers, contractors, and national distributors to secure product specification on major construction projects and convert specifications into commercial orders.

I guided buyers through new-build residential projects, advising them from land acquisition considerations through contract execution.

I closed property sales through consultative selling, tailored investment advice, and a customer-focused approach to residential development opportunities. The company later ceased trading due to bankruptcy.

I proposed floor construction solutions for B2B contractors, preparing detailed technical specifications and quotations.

I developed new business partnerships and supported commercial teams at exhibitions and trade events. The role ended following company restructuring.

I managed key relationships with architects, wholesalers, installers, and technical departments across Flanders and Limburg.

I secured specifications for sanitary and plumbing solutions and converted specification opportunities into purchase orders through technical advice, account management, and sales follow-up.

I worked in hospitality and retail management and sales roles in the Antwerp region. As chef and co-owner of a restaurant, I ran kitchen operations and the business while leading a team of 10.

This period established my operational leadership, customer service, team management, commercial awareness, and entrepreneurial foundation.

Diploma program in Culinary Arts and Business Management.

Secondary education focused on modern languages and mathematics.