Chief Revenue Officer / Sales Director

Recruiting, training, and building high-performing sales teams by combining market analysis, leadership, negotiation, mentoring, and customer relationship management. Developed individuals into commercially focused professionals capable of achieving and sustaining revenue targets. Focused on long-term retention through culture, clarity, and measurable development goals.

Creating structured sales processes and operational frameworks for both start-ups and established companies. Introduced performance tracking, forecasting, and feedback mechanisms that improved visibility, reduced waste, and aligned sales functions with broader business objectives. Delivered scalable systems that supported rapid growth without compromising control or quality.

Secured a partnership with Aramco, the Saudi oil giant, through targeted relationship-building and strategic networking. Approached a senior member of the Saudi Royal Family directly, creating a trusted channel of communication that led to formal engagement. Worked closely with Aramco’s leadership and engineering teams to tailor the software solution to their specific use cases, ensuring operational fit, security compliance, and measurable impact.

Acting as an experienced player-manager, led from the front by attending client meetings, supporting presentations, and providing structured feedback to improve team performance. Focused on converting potential losses into wins through tactical analysis and guided review. Encouraged data-backed decision-making and personal accountability across all sales activities.

Delivered company-wide soft skills and commercial training across areas including customer relationship management, strategic sales planning, negotiation, and business development. Covered the entire “front-to-back” sales and marketing process, from lead generation to client retention. Demonstrated how integrated sales and marketing strategies create predictable pipelines and sustainable growth

Designed and implemented a streamlined sales process and team for SaaS machine vision AI. Achieving multimillion-pound pipeline growth within five months. Introduced structured forecasting, qualification, and reporting methods that improved accuracy and deal velocity.

Introduced AI-driven machine vision to automate and detect cancer, heart, and lung disease from MRI scans. Targeted NHS Trusts, private healthcare providers, and international government health departments.

Broke into the defence and aerospace sectors, securing contracts supporting the F-35 programme. Built trusted relationships with government and industry leaders, navigating complex procurement, compliance, and regulatory frameworks to establish the company as a credible supplier.

Entered the recommerce sector with a sale that saw the SaaS platform adopted by 670 Asda stores in the UK, followed by Walmart’s rollout to 2,600 sites in the USA. The multi-year contract later expanded into Europe and Australia, creating several million pounds in annual recurring revenue.

Deployed Salesforce for a data-driven culture focused on accountability, measurable outcomes, and professional growth. Delivered technical demonstrations to audiences from end users to C-level executives across automotive, aerospace, renewables, fintech, healthtech, manufacturing, and defence.

Held full P&L ownership and strategic budgeting responsibility, maintaining investor alignment and achieving cost savings through resource control, relationship management, and structured commercial planning.

Key Achievements:
• Launched SaaS AI products into multiple verticals, reducing R&D costs and expanding brand equity.
• Opened new revenue channels in healthcare, defence, aerospace, and recommerce.
• Achieved £3.56M sales in FY02 with continuous pipeline growth.
• Consistently exceeded performance targets and expanded the client base across global markets

Steered the full spectrum of sales operations across commercial solar PV and battery markets with an AI agent and automation of energy systems software.

Managed daily operations of sales and account management teams to maximise revenue, identify new opportunities, and expand vertical market presence through cross-selling and upselling strategies. Oversaw cost control for on-site and remote teams to maintain profitability and operational efficiency.

Delivered prospecting presentations and solution briefings to potential B2B and B2G clients, including NHS Trusts, educational institutions, defence organisations, and government departments. Acted as the primary liaison between the company and key public-sector stakeholders during the deployment and project delivery phases.

Engaged with customers on product development, budgeting, and ROI reviews. Produced accurate and compliant bid proposals, including RFPs, RFIs, and RFQs for competitive tenders. Maintained daily use of Salesforce, Pipeline CRM, Easy PV, and Open Solar software to track opportunities and performance metrics.

Key Achievements:
• Secured major clients across national and local government, the NHS, aerospace, manufacturing, defence, and automotive sectors using a consultative sales approach.
• Implemented effective strategies, achieving EBIT of £480k in FY01, £790k in FY02, and £1.4M in FY03.
• Delivered sales of £1.2M in FY01, £3M in FY02, £6M in FY03, £8.7M in FY04, £9.2M in FY05, and £10M in FY06.
• Met and exceeded all sales and management KPIs between FY2016 and FY2020.
• Achieved £4.2M revenue in FY05 with consistent year-on-year growth.
• Negotiated and secured long-term contracts with government and enterprise clients

Distinction