cristiane david
cristiane david

Senior Product Manager | Senior Project Manager | E-commerce

Open to offers · Member since 8 Oct 2026
Location
Rio de Janeiro, Brazil
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a Senior Product Manager and Senior Project Manager with more than 15 years of experience in digital products, digital transformation, and e-commerce. I combine product strategy, project delivery, and business consulting to lead complex initiatives from discovery through go-live and hypercare.

I have managed product roadmaps for large-scale e-commerce platforms, including Orders, Logistics, and Recurrence. At VTEX, I created the Recurrence product and contributed to solutions used by more than 3,000 stores across 43 countries.

I lead multidisciplinary teams across engineering, design, business, agencies, and external vendors. My experience includes managing teams of more than 30 professionals, defining priorities, facilitating discovery, maintaining backlogs, and delivering measurable customer and business outcomes.

As a project and program manager, I have delivered approximately 40 national and international projects in Brazil, Portugal, Spain, France, and Switzerland. I manage scope, roadmaps, schedules, budgets, risks, governance, UAT, launch activities, and executive stakeholder communication.

I have deep experience in e-commerce ecosystems, including VTEX, OMS, marketplaces, payments, logistics, ERP integrations, post-purchase operations, and customer experience. I also use AI to accelerate research, documentation, and productivity while supporting data-informed decisions and continuous process improvement.

Skills

29 capabilities

Tech stack & tools

Working toolkit

Collaboration

Experience

Career history

Senior Business Consultant & Project Manager Kodly

I lead digital transformation and e-commerce evolution programs for international clients, managing initiatives from discovery through hypercare. My responsibilities include scope, roadmap, schedule, budget, risk, governance, and executive reporting.

I led The Delta House e-commerce migration to VTEX and supported the channel as Product Manager after launch. I manage integrations with payment providers, logistics, ERP systems, and marketplaces across Portugal, Spain, and France, while supporting discovery for expansion into Switzerland.

I work directly with directors and C-level stakeholders and coordinate multidisciplinary internal teams, agencies, and vendors across simultaneous projects.

E-commerce Coordinator Supermercados Zona Sul

I managed e-commerce operations and platform evolution, focusing on performance, customer experience, and integration between online and offline channels.

I reduced Digital SAC complaints by more than 50% by restructuring processes, applying agile methods, and using data analysis. I prioritized improvements to the digital journey based on customer feedback and collaborated across business, technology, customer service, and operations.

Product Manager VTEX

I helped structure the Product Management area responsible for the post-purchase experience, including orders, exchanges, returns, logistics, and subscriptions. I created the Recurrence subscription product and managed the Orders, Logistics, and Recurrence roadmaps in parallel.

My work impacted more than 3,000 stores in 43 countries. I led a multidisciplinary team of more than 30 professionals, driving product strategy, discovery, prioritization, and delivery.

I also prepared customers for Black Friday operations, spoke at seven editions of VTEX DAY, and supported more than 10 on-site VTEX implementations for Tier 1 clients with over BRL 1 billion in GMV.

Customer Care Specialist VTEX

I supported e-commerce customers through technical support, customer experience improvements, crisis management, and systems integration at the intersection of business and technology.

I was VTEX's first Marketplace specialist in Customer Care, supporting the first Tier 1 marketplace client with more than one million products. I translated recurring operational issues into improvements for products, processes, and customer experience.

E-commerce Analyst Reserva

E-commerce Analyst Cantão

Education

Learning history

Universidade Veiga de Almeida

Gestão de Recursos Humanos, Human Resources Management

Completed degree in Human Resources Management.

FGV

Professional Development Courses, Kanban and Agile Tools, Coaching and Mentoring, Emotional Intelligence

UVA

Professional Development Course, Leadership and Entrepreneurship

Faculdade Sebrae

Professional Development Course, People Management

FAAP

Professional Development Course, Crisis Management

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